Optimum Media Solutions (OMS) has been appointed the media AOR for Sai Infosystem’s (SIS) new retail brand – ‘e-mall’. The mall would be home to major IT brands and is planned to help consumers co-create products of their choice. SIS also plans to get into IT retail in a big way by opening 16 similar ‘e-malls’ across the nation.
Prashant Gadhavi, Head of OMS Ahmedabad, said, “Retail is an exciting category for any agency to work on. Since e-mall is into IT retail, we will have to deal with unique challenges and our perspective will always be beyond just media, which makes it a very exciting business to handle.”
With the burgeoning gaming industry in the country, SIS also plans to get into gaming in a big way by opening around 250 ‘e-funs’ across various cities where ‘e-malls’ would be located.
Speaking on their association with OMS, Vijay Mandora, Director, SIS, said, “For us OMS is not simply a media agency. In fact, considering the kind of insights they have given us on various markets, they have been in a true sense our business partner’s right from day one.”
“OMS Ahmedabad has a history of partnering visionary entrepreneurs from Gujarat who make their presence felt on a national scale. We believe we have one more such client in SIS,” said Chandradeep Mitra, President, OMS.