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Noorings: Looking forward to the ‘Karan Johar Effect’ at FICCI Frames

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Noorings: Looking forward to the ‘Karan Johar Effect’ at FICCI Frames

This is the eleventh year of FICCI Frames, and the seventh year that I am attending it. After the first year, I am the most excited about this year. Top of the list of reasons is that this year, WPP’s Sir Martin Sorrell and Omnicom’s Tim Love are there at the event, and I am looking forward to seeing what an advertising visionary like Sir Martin Sorrell and an industry leader like Tim Love have to say to the FICCI Frames audience, an audience that is dealing with film and television production, and that is focussed more on media than advertising.

This year continues to see many important names from the Ministry of Information & Broadcasting to the Indian film industry to broadcasting and digital that would be there at the event. However, this is perhaps one of the first years when FICCI Frames has focussed on media agency conglomerates. What this discussion leads to, for the audience and for the forum, would be interesting to observe.

The second reason very clearly is Karan Johar. The director and producer, who has made a mark on the Indian film industry with his creative and new age thinking, became involved with FICCI Frames last year, when FICCI Frames Chairman announced Johar’s appointment as the Co-Chairman. This is the first FICCI Frames that has seen Johar involved in the event from the start. Over the years, Yash Chopra has set a standard of what Chairmanship of the event means. For the three days of Frames, Yash Chopra attends the sessions from the beginning of the day to the end, meets people and stays on for the evenings at Frames. How does Johar see his role as Co-chair and how would he define it?

FICCI Frames has been one of the strongest platforms for the media industry, which has brought together all stakeholders for the last 10 years. However, the event has seen its share of ebb and flow and has constantly faced the allegation that that FICCI Frames today is more of a networking ground than a platform for discussions, or seeing people enter into partnerships or other business transactions. It is said to have lost interest of industry leaders, with the exception of the sessions they speak in, and it has not created the awe and aspiration factor in the youngsters yet. With such a stage, what would the ‘KJo Effect’ mean?

Frames is set to kick off on March 16, 2010. The three-day event has a packed schedule, and we are ready for it with the exchange4media daily newsletter, which has interesting sections rating the sessions, things to look out for, news and views from the event sidelines and comments from our editorial team on what was right, or not, with FICCI Frames 2010.

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