Top Story


Home >> Media - Others >> Article

Nitco Tiles’ Rs 10-cr media account up for grabs

Font Size   16
Nitco Tiles’ Rs 10-cr media account up for grabs

Nitco Tiles has realised that growth requires professional help. Result is the company calling its first media pitch. Until now, the media responsibilities and decisions of the company were completely an in-house task. While Nitco has already commenced talks with a few agencies, sources close to the company inform that they are planning to speak to at least two more agencies before arriving at a shortlist.

Agencies that have already presented idea for the business are GroupM’s MindShare, MPG and Carat. Sources further inform that Nitco plans to take a decision within the next 10 days as the company is looking at rolling out nationwide campaigns in July. Nitco’s creative responsibilities are presently with rmg david.

The marketing objective of this review pertains to the company’s overall growth. Nitco plans to strengthen its presence in the tile market. The company also intends entering new markets this year. Sources divulge that with the growth plans Nitco is looking at, the work in the company is expected to increase manifold and hence comes the decision to appoint a media AoR.

Nitco Tiles is a part of the Nitco Group, which has been there in the Indian construction industry for over 40 years. The company is a manufacturer and exporter of flooring tiles in India, with a combined production of approximately five million square meter per annum.

In India, Nitco has set up manufacturing plants as well as exports technical know-how to several countries in the world. The Nitco Group spans the entire length and breadth of the country with eight factories and offices in the major metropolitan cities of India. The Group registered a turnover in excess of $80 million.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking