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Nitco Tiles’ Rs 10-cr media account up for grabs

02-June-2004
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Nitco Tiles’ Rs 10-cr media account up for grabs

Nitco Tiles has realised that growth requires professional help. Result is the company calling its first media pitch. Until now, the media responsibilities and decisions of the company were completely an in-house task. While Nitco has already commenced talks with a few agencies, sources close to the company inform that they are planning to speak to at least two more agencies before arriving at a shortlist.

Agencies that have already presented idea for the business are GroupM’s MindShare, MPG and Carat. Sources further inform that Nitco plans to take a decision within the next 10 days as the company is looking at rolling out nationwide campaigns in July. Nitco’s creative responsibilities are presently with rmg david.

The marketing objective of this review pertains to the company’s overall growth. Nitco plans to strengthen its presence in the tile market. The company also intends entering new markets this year. Sources divulge that with the growth plans Nitco is looking at, the work in the company is expected to increase manifold and hence comes the decision to appoint a media AoR.

Nitco Tiles is a part of the Nitco Group, which has been there in the Indian construction industry for over 40 years. The company is a manufacturer and exporter of flooring tiles in India, with a combined production of approximately five million square meter per annum.

In India, Nitco has set up manufacturing plants as well as exports technical know-how to several countries in the world. The Nitco Group spans the entire length and breadth of the country with eight factories and offices in the major metropolitan cities of India. The Group registered a turnover in excess of $80 million.

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