Top Story

e4m_logo.png

Home >> Media - Others >> Article

New trend in outdoor advertising

21-September-2002
Font Size   16
Share
New trend in outdoor advertising

M’Cons Advertising based in Mumbai is trying to change the face of outdoor advertising in the country. For the first time, Tata Engineering has been given a contract by M'Cons Advertising to manufacture trucks with hydraulic mobile displays.

These mobile trucks with hoardings are currently seen at key locations all over Mumbai. The cost for advertising is Rs 3.5 lakh for a month for a stipulated time frame each day and rotated at nearly 22 points throughout the city.

According to M'Cons Advertising sources, the agency is targeting at one per cent share of the Rs 350-crore outdoor advertising business. M'Cons is hoping to clock Rs 20-crore turnover this year through its mobile marketing operations.

To use these vans (pegged at Rs 17 lakh), an agency needs to take permission from the Municipal Corporation and the Mumbai Traffic Police. Heralding the beginning of mobile marketing in the country, the agency is also branding its own services under the `M' brand name. After Mumbai, it plans to start their services in Delhi. However, the southern States are not on their list as the cost of outdoor is inexpensive there.

According to a study by Jupiter Research, an international research firm, mobile marketing is projected to rival all ad businesses in Europe and Asia in the next four years.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean