Top Story


Home >> Media - Others >> Article

New trend in outdoor advertising

Font Size   16
New trend in outdoor advertising

M’Cons Advertising based in Mumbai is trying to change the face of outdoor advertising in the country. For the first time, Tata Engineering has been given a contract by M'Cons Advertising to manufacture trucks with hydraulic mobile displays.

These mobile trucks with hoardings are currently seen at key locations all over Mumbai. The cost for advertising is Rs 3.5 lakh for a month for a stipulated time frame each day and rotated at nearly 22 points throughout the city.

According to M'Cons Advertising sources, the agency is targeting at one per cent share of the Rs 350-crore outdoor advertising business. M'Cons is hoping to clock Rs 20-crore turnover this year through its mobile marketing operations.

To use these vans (pegged at Rs 17 lakh), an agency needs to take permission from the Municipal Corporation and the Mumbai Traffic Police. Heralding the beginning of mobile marketing in the country, the agency is also branding its own services under the `M' brand name. After Mumbai, it plans to start their services in Delhi. However, the southern States are not on their list as the cost of outdoor is inexpensive there.

According to a study by Jupiter Research, an international research firm, mobile marketing is projected to rival all ad businesses in Europe and Asia in the next four years.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.