As the debate over net neutrality gathers momentum, Flipkart, which was one of the partnering apps of the Airtel Zero programme, found itself facing some serious flak on social media.
The brand has now decided to call off the negotiations with Airtel. Flipkart, now, claims to have committed itself fully to the cause of net neutrality in India.
The company announced in an emailed statement on Tuesday.
“We had not signed up for a deal. We were in the midst of discussions and can confirm that we have pulled out of that,” said Flipkart.
“We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating, and we have a deeper understanding of the implications. Based on this, we have decided on the following:
• We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero
• We will be committing ourselves to the larger cause of Net Neutrality in India. We will be internally discussing over the next few days, the details of actions we will take to support the cause
• We will be working towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever.”