Neil French, the ‘Unemployed ex-Creative Director of no particular interest’, had announced the launch of The World Press Awards during the Cannes International Advertising Festival this year. Entries are now coming in, and the first of the entries, interestingly, have come from India.
Asked if people had bought into the idea of his creative awards show and agreed with his views on the other award shows, French responded, “Many do agree... it’ll be hard to tell how many until we get the entries in, I guess. We’ve had a lot of very encouraging emails, meanwhile!”
The World Press Awards is inviting entries in two broad categories – Magazine and Newspaper advertising. Within these broad categories are the Single categories, Campaign categories and Technique categories. The process and promise of judging is explained by the organisers on the official website of the Awards: ‘We believe that categories are only there to help divide up the entries. The overall aim is to recognise great work. So, a category could, in principle, have several Gold, Silver, and Bronze winners, just as some categories probably won’t have any at all’.
On the feedback from India, French responded, “I’m told the first entries we received were from India, actually.”
The deadline for entering the Awards is November 30, 2006, while judging is slated for January 2007. French explained that they were undecided on whether the Awards show would be live or virtual, reasoning that it would depend on the number of entries.
The panel of judges comprises the best in the business: Jeremy Craigen, Executive Creative Director, DDB London; Tham Khai Meng Co-Chairman and Executive Regional Creative Director, Ogilvy & Mather Worldwide Board; Marcello Serpa, Executive Creative Director, AlmapBBDO Brasil; Mark Tutssel, Worldwide Creative Director, Leo Burnett; Graham Warsop, Chairman and Executive Creative Director, The Jupiter Drawing Room, South Africa; Erik Vervroegen, Executive Creative Director, TBWA/Paris; and Neil French.
The Awards, which were created in a bid to bring back the focus on Press advertising, promise to break the mould of existing award shows in more ways than one. And part of the promise reads: ‘No voting blocs, no scores to settle, no personal axes to grind. (And in particular, no names chosen by the local award-show representatives solely to garner no-chance entries from countries it’s your ambition never to visit)’.
Now, that’s music to a lot of creative people in advertising. That’s also an outstanding example of compelling copy – we hope the Indian entries live up to the same standards.