NDTV Lumière, the initiative to bring contemporary cutting edge world cinema through multiple platforms, has announced a strategic tie-up with Excel Home Videos, through which NDTV Lumière will roll out its world acclaimed titles in the extensive home entertainment segment in India in the form of DVDs, each priced at Rs 499. The films may be also released on Blu-Ray in the future.
Initially, movie buffs would have access to 10 titles on DVD, which include award winning movies like ‘The Orphanage’, ‘Climates’, ‘Under The Bombs’, ‘Crossing The Bridge’, ‘Head On’, ‘Goodbye Children’, ‘The Lovers’, ‘Breath’, ‘Yella’, and ‘Half Moon’.
Commenting on the tie-up, Dhruvank Vaidya, Senior Vice President, New Ventures, NDTV Lumière, said, “The tie-up between NDTV Lumière and Excel Home Videos is another step towards making contemporary, award winning world cinema available across multiple platforms. This kind of path breaking cinema has never been freely accessible to the discerning Indian audiences until now. Every avid world cinema fan in India can now look forward to acquiring these premium titles and building a collection of their favourite international movies.”
Muslim Kapasi, CEO, Excel Home Videos, added, “The nature of this initiative is elite and indeed special. Often, world cinema consumers would hunt these titles down even from the remotest location or store, hence the marketing would be captive with a focus on building awareness. We are proud to have a very strong content library with us from NDTV Lumière. The titles have been carefully handpicked by passionate movie buffs. We strongly believe in the statement: ‘Content is King, distribution is God’.”
Excel Home Videos will distribute these internationally acclaimed movies through its extensive reach of over 15,000 retail / rental outlets and a distribution network spread across 91 cities in India. These movies will also be made available at major online and rental outlets in the country. Excel has strengthened its position as the market leader in the international movie category as a result of the tie-up.