NDTV Convergence’s New Media Congress, which would be held in the Capital on May 8 has lined up an impressive list of speakers and panelists. Besides having industry thought leaders like Ajit Balakrishnan, Chairman, Rediff.com, and Rajesh Sawhney, President, Reliance Entertainment, the Congress would also have a host of international speakers like Kim Reid, CEO-Mobile TV Platforms, MIH Group; Azhar Rafee, Executive Vice President, Reuters; Kevin Obi, Senior Vice President, Digital Assets, NBC International; Kevin Bertram, President, Distributive Networks, and Andrew Paulson, SUP, Live Journal.com, among others.
Among the topics covered by the Congress would be ‘Digital Media: Worldwide Developments, Issues and Case Studies’. This macro level discussion would be chaired by NDTV’s Vikram Chandra and focus on the New Age consumer, who has moved on from traditional media and has forced content owners to think out-of-the-box.
Sanjay Trehan, CEO, NDTV Convergence, said, “I am very excited about the convergence of such luminous new media professionals at the New Media Congress. I am sure we are in for an enriching experience.”
Another topic, ‘Branding, Marketing and Advertising Strategies’, would discuss building brand value in a digital world, and changing marketing model in the new media environment. Chairperson for this session would be Anurag Batra, MD and Editor-in-Chief, exchange4media. The marketers’ perspective would be provided by Lloyd Mathias, Director, Motorola South-West Asia, and Ravi Kiran, CEO, Starcom South Asia.
‘Convergence: Current Trends, Impact’ would look at how technology has rapidly enabled the transformation of the flow of content across media and has continued to evolve, giving rise to newer business models and opportunities. The session would be chaired by Sanjay Trehan and would be joined by industry veterans like Jai Menon, Group CIO, Bharti Airtel, among others.
‘Mass Media Internet Companies’ would deliberate on broadcasters and publishers shifting from traditional media to the Internet media, which has led to changes in content production, as is evident from the changing national and international consumption patterns.
The discussion would be chaired by Vir Sanghvi, Advisory Editorial Director, Hindustan Times, and the panel would comprise Viren Popli, Senior VP-Mobile Entertainment, Star TV, and Tarun Katial, COO, Big FM, among others.