Nasscom’s Animation India seminar concluded today with a note that there is a huge market potential for this industry to grow. Animation experts from across the country said that India would certainly be the next hub for animation and we would certainly go beyond outsourcing.
Anurag Khurana, CEO, Paradox Studios, Vishal Gondal, Director, India Games, Rajesh Rao, CEO, Dhruva Interactive, Sachin Naik, Business Milestone Interactive Software, Ninad Chayya, Executive Producer Paradox Studios, Krishnakant Mishra, COO, Frame Flow India, Srini Raju, Chairman-iLabs, Sanjiv Waeerkar, Director, Dream Forest Films and Riyaz Babu, Head—Animation Operations, Pentamedia, were the speakers present at the seminar.
Animation experts said that there is a need to explore new areas where the industry can grow. “A lot of experiments are happening in different genres of gaming and we are looking at different ways in which we can associate ourselves with Bollywood, it would certainly lead to many products that can reach out to the mass markets, said Rajesh Rao. Other speakers, which included Vishal Gondal, Sachin Naik and Anurag Khurana also said that the gaming community is conscious of the fact Bollywood-based gaming can really be a driving factor.
Gondal pointed out that the scenario isn’t as bad as it is painted to be. He said, we have talent and enough infrastructures, and the only thing that Indian animation industry needs to do is actively invest on console property. Gondal said, “We have multiple financing option, access to the best talent, lakhs of gamers-consumers who pay Rest 150 for mobile game downloads and access to markets like BREW, Nokia, Skype.”
Naik, however, disagreed with Gondal on the point that there is trained manpower. He said, “There is a need of a good academy that would draw more and more professionals to take up this as their career option.” He made a few recommendations, which would make the industry grow, such as develop the local market and creation of a Special Interest Group under Nasscom.
Ninad Chhaya of Paradox Studios spoke on the challenges of adopting a career in animation. He illustrated the various aspects that go into making games, which includes the designing phase, the development phase and Coding Phase, and challenges within each phase. The seminar ended with a debate on the scope of animated feature films in India and the funding challenges faced by the animation experts.