Namma Bengaluru Awards is a unique initiative launched by Member of Parliament Rajeev Chandrasekhar to felicitate Bengalureans who have made a notable difference to the local community. Nominations will be invited from citizens across the city, which will then be reviewed by a panel of jury comprising eminent personalities from the city. To promote the awards, a multi-media campaign has been planned, which will begin immediately. Bangalore-based Aim High Consulting will be handling the communication duties for Namma Bengaluru Awards. The budget allocated to promote and market the event is upwards of Rs 50 lakh.
Talking on the launch, Chandrasekhar said, “The Namma Bengaluru Awards is intended to be a sustainable institutionalised platform that will every year recognise and reward excellent, commitment, integrity and citizenship in public and private life.”
It is leant that press, TV, Internet, radio, mailers, SMS and outdoor would be used to promote and communicate the event to the citizens. This apart, the media will be encouraged to create their own campaign to identify and nominate their candidates from their readership/ viewership base.
Chandrasekhar added, “Our biggest challenge is to find fresh and unique approach to communicate the event to the citizens.”
The nominations for the Awards open on October 14, 2009 and will close on November 14. The Awards would be given away at a gala event planned on December 12, 2009.