Madhya Pradesh print player Nai Dunia is in an aggressive growth mode and is laying focus on its communications. It has appointed Motivator as its media AoR. The agreement was signed last week and wasn’t preceded by a pitch process. The account size is estimated to be Rs 10 crore upwards.
Confirming the development, Nai Dunia’s Director Vineet Sethia said, “We needed a professional partner who would bring science in our communication in much the aggressive way that we are looking at growing our business. Motivator fit the bill.”
Motivator is delighted with this win. Rajul Kulshreshtha, Country Head, Motivator, said, “Nai Duniya is a strong, traditional brand. The task in front of us is to establish it as strengthen its presence further in the domain. The organisation has vigorous growth plans. We intend to support them in this growth at every step to make it the brand that it wants to be and for which it has the potential.”
Nai Dunia currently has a presence in Indore, Bhopal and Gwalior. It is all set to increase its footprint in the Hindi market -- already on the drawing broad is the Raipur edition which is scheduled to be launched in the last week of September 2006, shortly followed by the Bilaspur edition.
Nai Dunia is ensuring that this growth is backed up by a strong marketing plan with the tag line ‘Vishwaas ki parampara’ across mediums and markets. Said Sethia, “So far our communication and marketing was restricted to local markets. However, we would now like to spread the Nai Dunia brand message at both regional and national levels. We are in an aggressive growth mode and want an aggressive professional partner to help us formulate our communication strategy to achieve our goal in a structured way. In Motivator we have found a perfect partner.”