Top Story

e4m_logo.png

Home >> Media - Others >> Article

NAB Show 2008: Scale, technology, the cutting edge, India brings back several points to ponder

21-April-2008
Font Size   16
Share
NAB Show 2008: Scale, technology, the cutting edge, India brings back several points to ponder

LAS VEGAS: The NAB Show 2008 is over, and for many present there, irrespective of the number of times that they have been there before, the scale of the event was overwhelming. More than 1 lakh delegates, 1,200 members from the press covering the event, and just about every corner of the Las Vegas Convention Centre consumed by the event, it is near impossible to see everything in the four days of the event. For television broadcasters, there was some eye-opening technology presented and the companies competing for the broadcasters’ attention included the likes of Sony, Thomson and Panasonic.

The biggest highlight of the address was Tim Robbins’ keynote address and he took the opportunity to question what national media had become all about. From the intense focus by the media on celebrities’ personal lives to the need to always create controversies and sensation, Robbins mocked the industry for the ratings game that it falls prey to. He was referring to the US media of course, but given the number of times we have heard similar observations in context to the Indian media, one cannot help but wonder how much we already are, at least on some aspects, like these more mature markets. On a lot of other things, we have a very long way to catch up. Take for instance the fact that on February 17, 2009, the US broadcasting industry would switch off from the analog mode permanently. The industry heads are already busy preparing for that.

The second biggest highlight this year was the India Super Session, where India’s plans on the digital front were amply covered. Key players from the Indian media industry took the dais to speak on the challenges and opportunities of the market. Also on the occasion, Joint Secretary at the Information & Broadcasting Ministry, Zohra Chatterjee, emphatically stated that digitisation was high on the Government’s agenda in light of the Commonwealth Games 2010.

India was high on NAB’s agenda, according to its President and CEO, David Rehr. The expectations from this market are high, and according to leaders of the Indian media and advertising fraternity, we are geared for the future.

Also read:

NAB Show 2008: Socialising, customising & personalising – welcome to new world media

NAB Show 2008: Challenges & opportunities of the Indian silver screen under the scanner

NAB Show 2008: NAB aims to revitalise radio; bury analog TV by February 2009

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking