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NAB Show 2008: NAB launches ‘Radio Heard Here’ campaign

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NAB Show 2008: NAB launches ‘Radio Heard Here’ campaign

LAS VEGAS: The radio sessions and the Radio Luncheon brought special focus on the medium on the second day of the NAB Show 2008. National Association of Broadcasters (NAB) also launched the ‘Radio Heard Here’ campaign on the day. Day two of the NAB Show also brought VFX, animation and new digital workflows to the Content Theatre.

David Rehr, President and CEO, NAB, addressed the audience at the Radio Luncheon regarding American’s continued value of radio and announced the launch of ‘Radio Heard Here’, a campaign which focuses on how radio continues to be for everyone and would always be an integral part of American culture even as the convergence of technologies progresses. Bob Pittman, Co-founder of MTV Networks and former COO of AOL Time Warner, delivered the keynote address for this Luncheon. Pittman shared his thoughts on the future of radio and the significant role it plays for consumer audiences across the nation.

Larry Lujack, the original ‘Super Jock’, who always ‘tells it like it is’, was inducted in the NAB Broadcasting Hall of Fame on the day in celebration of his four decades of ‘excellence in radio’. Ten stations were also honoured with this year’s Crystal Radio Award for Excellence in community service. WUSL-FM Philadelphia was the first station to receive the NAB Crystal Heritage Award, recognising its long-term commitment to community service.

Notes from the Content Theatre

The second day also saw some focus on the growing film industry in India. Executives from the region came together for a session on ‘Globalising Bollywood: Indian Animation and VFX Films Eye the Global Stage’. During this session, the panel offered examples of the latest visual effects technologies and practices being developed in the region. Speakers also provided insights into the history of Indian filmmaking as well as the current trends of the market.

Keitan Yadav, COO, Red Chillies, VFX, a Shah Rukh Khan Company, said, “Earlier, VFX in Bollywood films was used more as a damage control mechanism, but today, it has become an integral part of most films. VFX has become a major selling point for films today and have increased from five minutes to over half an hour. The Indian audience have matured and become extremely choosy about what they watch.” Abhimanyu Singh, Managing Director, Contiloe Films, added, “Audiences are gradually acquiring a taste for computer graphics and VFX.”

Amit Gupta, Director, Prime Focus, Los Angeles, pointed out, “Quality of VFX is directly proportional to quality of time, which, in turn, is directly proportional to the money available. Bottom line is that the factor of money and time would help Indian animation and VFX industry to go global.”

The ABC television show ‘Pushing Daisies’ took centrestage for the second morning session on Tuesday. Creator Bryan Fuller, Executive Producer Barry Sonnenfeld and Director of Photography, Michael Weaver, gave the audience a review of the show’s development, the unique creative perspective and the many new production techniques that brought the show to life.

The final session of the afternoon featured a case study of how to create a successful animated film with ‘Horton Hears a Who!’, moderated by Variety’s David Cohen. Directors Jimmy Hayword and Steve Martino discussed the animation process and staying true to Dr Seuss’ vision by using sculptures Seuss created as a template for their animation process.

NTC|NAB speak on the status of the industry

National TeleConsultants (NTC), a player in strategic technology consulting and engineering design services for the broadcast and media industry, presented a ‘State of the Industry 2008’ briefing at the NAB Show 2008. The conference highlighted a series of topics facing today’s media professionals. Presented by NTC Chief Technology Officer Eric Pohl, and NTC Consultants Michael Sterling and Joey Faust, the ‘State of the Industry 2008’ briefing examined seven specific areas, including the transition to digital cinema, the challenge of metadata collection and usage, the importance of social networking, professional open source media software, the rise of mobile television in the US, the explosion of digital content distribution formats and methods, and recent advances in high-resolution consumer display technologies.

“NTC recognises that the media industry is in a unique position to capitalise on emerging digital acquisition, production, and distribution technologies that herald a new era of opportunity and risk,” noted NTC’s Managing Partner Chuck Phelan. “Failure to acknowledge this changing landscape could render many contemporary media enterprises obsolete in just a few years. Given the urgency of this situation, NTC chose the occasion of the NAB Show 2008, the broadcast and media industry’s most important annual North American conference and equipment exhibition, to alert professionals to these critical issues,” he added.

“NTC consultants have contributed to many of the world’s foremost media facilities and provide unique perspective into how technology trends NTC examines regarding emerging and turbulent technologies impact the modern media landscape,” continued Phelan.

National TeleConsultants is a US-based independent media systems consulting, design, and implementation firm with offices in Los Angeles and New York. NTC specialises in strategic technology consulting, media-related facility design and engineering, and systems integration.

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