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NAB Show 2008: Content at the centre of the Convention this year

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NAB Show 2008: Content at the centre of the Convention this year

LAS VEGAS: The NAB Show 2008 got underway at Las Vegas with a series of Conferences on April 11, while the Exhibits were scheduled from April 14. The event culminates on April 17. The National Association of Broadcasters (NAB) is expecting over 100,000 people to attend the Show this year as well. exchange4media is the media partner of the NAB Show in India.

NAB has put together a whole floor dedicated to content this year called the ‘Content Central’. This floor sees participation from various players of different constituencies that mark the evolving times in the broadcasting space. In addition to the various exhibits on this floor, NAB has also put together several related conferences at the event in the ‘Content Theatre’.

In a press tour of the floor, NAB officials explained that necessarily all the participants at the Content Central formed various legs of the broadcasting industry. BT Mosaic, for instance, is in the space of content processing, and is already working with organisations such as Zee Entertainment Enterprises Ltd in India. In a recent development, BT Media and Broadcast sector was awarded a three-year managed service IP network solution contract for STAR Group across Asia. STAR broadcasts over 60 services in 10 languages. The service will run across BT’s Global Media Network.

Initially, STAR will carry eight channels – STAR Plus, STAR One, STAR News, Vijay, STAR Gold, STAR Chinese Movies, STAR Chinese Channel and [v] Taiwan – from Hong Kong to Los Angeles. Signals would be fed through direct-to-home (DTH) platforms, including deploying connectivity to DirecTV, Echostar and cable systems that reach millions of subscribers across the US.

BT officials announced the commercial availability of BT Mosaic, a globally distributed, cross-enterprise digital media management platform at the NAB Show 2008. BT’s Mark Wilson-Dunn explained that BT Mosaic managed content and workflow securely, both within the enterprise and globally with partners and suppliers. “This enables our customers to embrace new ways of working, capitalise on existing investments in people and technology, with minimum up-front investment and low risk. Underpinned by BT’s world-class video-enabled Global Media Network (GMN), BT Mosaic enables end-to-end integrated connectivity between key media locations across the globe,” said Dunn.

Another participant, the Open Mobile Video Coalition (OMVC), is an alliance of American commercial and public broadcasters working on the development of mobile digital television. The Coalition’s objective is to accelerate the development of mobile digital broadcast television and capture the full potential of the digital TV spectrum in the US. The Open Mobile Video Coalition (OMVC) and NAB is hosting a breakfast session titled ‘Mobile TV: Opportunity at 100 MPH’ focused on mobile television opportunities for local TV broadcasters on April 14.

The OMVC/MSTV Mobile DTV Trial Test Van would be showcased at the Las Vegas Convention Centre and there would be demos on how mobile data could be collected in addition to showcasing of new devices and services. The demo provides a glimpse of mobile DTV broadcast equipment that would be ready for development this year.

Another player at the ‘Content Central’ is TitanTV, which creates and aggregates content for the digital space. TitanTV is a source for local, original and user-generated content and is syndicated on the websites of more than 1,000 television stations. TitanTV thus provides advertising solutions and revenue generating opportunities for local TV stations nationwide, while being an online resource for millions of users seeking unique content and local TV listing information. At the NAB Show, TitanTV officials informed that the company was creating two original TitanTV comedy projects, ‘Lunch Break with Somerville’ and ‘Love, Somerville’.

Also present at the event is RealD, a key player globally in the 3D Cinema space. RealD officials informed that the company maintained the largest global 3D platform – 96 per cent of digital 3D screens with significant advantages to its 3D technology. RealD has 1,200 screens worldwide and company officials expect more than 2,000 screens to be equipped with RealD by the end of 2008.


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