Top Story


Home >> Media - Others >> Article

Mythili Chandrasekar’s book on Carnatic Music becomes base for unusual business creativity workshop

Font Size   16
Mythili Chandrasekar’s book on Carnatic Music becomes base for unusual business creativity workshop

Mythili Chandrasekar, Senior Vice-president and Executive Planning Director, JWT Chennai, had recently co-authored ‘Voices Within’, a coffee table book on the seven maestros of Carnatic music, with leading Carnatic musicians Bombay Jayashri and TM Krishna. The collaborative effort had brought a fresh and easy style to music writing, making it readable and accessible to a wider audience, which was one of the purposes behind the book.

Now, inspired by the book, R Sridhar, Innovation Coach and Partner, IDEAS-RS, is undertaking a bold experiment. Sridhar is collaborating with the two musicians to conduct a workshop, which will study the seven maestro/innovators and their creative thinking techniques, and then apply the principles to solve business challenges.

“The workshop is a bold experiment and a fresh new way of looking at one field and examining how it can influence another. The best thinkers — philosophers, artists, poets and scientists — have done this all the time. The unusual connection is not about music and business, but it is about the practice of creativity and innovation in music, and how it can influence business,” said Sridhar, who has conducted over 300 business creativity workshops. The workshop will include a concert-lecture demonstration by Krishna and Jayashri.

Chandrasekar has maintained that the concept of the book, which is based on exploring and understanding human behaviour, reflects the core principle of planning that she practices at JWT. Chandrasekar has spent close to two decades in advertising and marketing communications. She began her career as a copywriter and then moved to planning. She has spent a significant part of her career at JWT.

Also see:

JWT’s Mythili Chandrasekar applies principles of advertising to her book on Carnatic music


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking