Mythili Chandrasekar, Senior Vice-president and Executive Planning Director, JWT Chennai, had recently co-authored ‘Voices Within’, a coffee table book on the seven maestros of Carnatic music, with leading Carnatic musicians Bombay Jayashri and TM Krishna. The collaborative effort had brought a fresh and easy style to music writing, making it readable and accessible to a wider audience, which was one of the purposes behind the book.
Now, inspired by the book, R Sridhar, Innovation Coach and Partner, IDEAS-RS, is undertaking a bold experiment. Sridhar is collaborating with the two musicians to conduct a workshop, which will study the seven maestro/innovators and their creative thinking techniques, and then apply the principles to solve business challenges.
“The workshop is a bold experiment and a fresh new way of looking at one field and examining how it can influence another. The best thinkers — philosophers, artists, poets and scientists — have done this all the time. The unusual connection is not about music and business, but it is about the practice of creativity and innovation in music, and how it can influence business,” said Sridhar, who has conducted over 300 business creativity workshops. The workshop will include a concert-lecture demonstration by Krishna and Jayashri.
Chandrasekar has maintained that the concept of the book, which is based on exploring and understanding human behaviour, reflects the core principle of planning that she practices at JWT.
Chandrasekar has spent close to two decades in advertising and marketing communications. She began her career as a copywriter and then moved to planning. She has spent a significant part of her career at JWT.
JWT’s Mythili Chandrasekar applies principles of advertising to her book on Carnatic music