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Others Mumbaikars have a reason to celebrate as Mumbai Cricket Association goes platinum

Mumbaikars have a reason to celebrate as Mumbai Cricket Association goes platinum

Author | exchange4media News Service | Monday, Oct 03,2005 8:01 AM

Mumbaikars have a reason to celebrate as Mumbai Cricket Association goes platinum

The poor performance by the ‘Men in Blue’ has dimmed the enthusiasm of the cricket lovers, but not enough to celebrate Mumbai Cricket Association’s Platinum Jubilee celebrations. On offer is the Mumbai Cricket Festival that takes India’s favourite game to the grassroots.

Mumbaikars will be privy to exciting cricket events conceptualised by the event’s marketing partners, Nimbus Sport, around the city, and will be able to actively express their passion for the game by way of various events planned under the festival all year long. The festival aims to provide guidance to budding young cricketers in the city and encourage the common man to take his passion for cricket seriously.

Sharad Pawar, President, Mumbai Cricket Association, said, “The Mumbai Cricket Festival celebrates the spirit of cricket in Mumbai, the Mecca of cricket in India. It will be our endeavour to provide a platform to the budding cricket talent in Mumbai and encourage them to make a mark at the national / international level. The last 75 years were extremely productive for MCA. Mumbai players have scored over one-third of India’s total runs in international test cricket. On behalf of MCA we now invite all Mumbaikars to be a part of this celebration.”

A host of events like The Maidan Challenge, Cricket clinics, Hunt for Mumbai’s gems, Galli Cricket Championships, etc, have been planned as part of the Platinum Jubilee celebrations, with the Mumbai Cricket Festival culminating in two mega events – first, three matches between the Mumbai and the Rest of the World team, and second, the Super Club Series.

Harish Thawani, Chairman, Nimbus Sport, said, “Nimbus is proud to be associated with the Platinum Jubilee of the MCA. The festival aims to enhance the glory of cricket in Mumbai by way of highly innovative and interactive events. Nimbus will bring all its expertise in sports marketing and management into play. The festival will be promoted by us so that every cricket enthusiast in Mumbai gets to participate.”

Too much cricket, one would think. But then in a cricket crazy nation like India, even too much cricket is not enough.

Tags: e4m

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