After very successful and insightful sessions at Conclave Delhi, exchange4media gears up to host the Mumbai event on Tuesday (June 7) at The Taj Lands End. This much awaited annual industry event will be a high-powered affair with the well known industry professionals sharing their views on media and marketing topics.
Mr Vijay Darda, Member of Parliament (Rajya Sabha) and Chairman and Managing Director of Lokmat Group of Newspapers, will be the Chief Guest. He will deliver the keynote address. Union Minister for Information & Broadcasting and Culture, Mr S Jaipal Reddy, was the Chief Guest at the exchange4media Conclave held in Delhi on May 31.
The event will open with a session on ‘Getting the marketing mix right: Is the increasing number of media options an opportunity for marketers?’
The speakers for this topic include Shashi Arora, Vice President-Marketing, Kotak Mahindra Bank; V Chandramouli, Director-Strategy, Innovation and International Business, Cadbury; Ambika Srivastava, CEO, Zenith Optimedia; Charles Berley Jenarius, Group CEO, Carat Media; Kaushik Roy, Head Marketing, Reliance Infocomm; Upen Roop Rai, Head, Zoom TV and Vice President, Times Internet Ltd.; Rahul Sen, Director, Alchemy Social Infrastructure Agency; and Meenakshi Madhwani, Managing Partner, Spatial Access, who will be the moderator.
The panelists will discuss other media areas like outdoor, sports marketing, celebrity endorsements and PR get their share of voice as media options, marketers' job is becoming increasing complex. The speakers will also deliberate on whether such a scenario is a boon or a bane for marketers, whether the increased number of options present a complex, insurmountable challenge or God given opportunity to touch customers in a never before manner and much more.
With the emergence of diverse media companies, over time surviving on just one media business, either TV or print, will be too risky for a company. Or, for the purpose of risk diversification and for growth, will mediaq currently existing as a single vertical, have to expand and venture into other verticals? This is what the second panel on 'Is Integrated media company the only game in town for long-term survival’? discuss.
The panel will have Rajat Jain, Managing Director, Walt Disney Television International (India); Vikram Sakhuja, Managing Director, Mindshare Fulcrum, South Asia; Pranesh Misra. COO, Lowe; Sharmishtha Rijhwani, Managing Director, Ten Sports; Raj Nayak, CEO, NDTV Media; and Sunil Gupta, Country Head, Aprais. The panel will be moderated by L V Krishnan, CEO, TAM Media Research.
The panelists will debate whether such a strategy is worthwhile in the first place since a TV company in most cases has expertise running TV channels and so is entering print business their cup of tea, the pros and cons of the move, whether it will pay off or not and so on.
Last year the exchange4media Conclave was organised in Bangalore, Mumbai and Delhi, with tremendous response from the industry. It provided a platform for industry leaders to discuss major national issues of advertising, marketing and media.
The Presenting Sponsor for the exchange4media Conclave 2005 is Amar Ujala. The Associate Sponsors are Hindustan Times, Brandsum.com, Headlines Today and Indian Airlines. While Business Standard is the print partner, the event partner is Candid Marketing. The travel partner for the two-city event is Joy Travels and the magazine partner is Impact.
Watch this space for the complete session by session coverage of Conclave 2005, Mumbai event.