Top Story


Home >> Media - Others >> Article

Mudra Foundation to venture into research with MICORE

Font Size   16
Mudra Foundation to venture into research with MICORE

On the occasion of its 15th birthday, Mudra Foundation has announced the launch of their new institute, which will be dedicated to further research in the field of communications. Called the Mudra Institute of Communications Research (MICORE), it will be the second institute from Mudra Foundation after MICA and is planned to be set up in Ahmedabad. The Foundation has also identified some of the research domains which include semiotics, journalism, social and developmental communicatons, etc.

Madhukar Kamath, Chairman, Mudra Foundation, said, “There has been very little amount of research coming out from this country. MICORE is answer to this as it will facilitate and commission research programmes in the fields of communication along with offering doctorate programmes.” While answering the question on the need for a second institute, Kamath said, “Both the institutes will synergise with each other to become the best institutes for communication globally.”

MICORE’s main focus areas will be integrated marketing communications, cultural communications, semiotics, entertainment, film studies, computer games and cyber culture studies along with social and developmental communications.

Alan D’Souza, Acting Dean, MICORE, and Member of Governing Council at MICA, believes that there will be an overload of information, and what will matter is who communicates what, with whom, when and how. He said, “Any attempt to improve the quality of life depends on the development of communication models. Moreover, organised research is needed for bridging the gap between available information and what information is needed. With MICORE, we will fill this gap.”

Talking on the benefits of the institute, Dr Ang Peng Hwa, Dean and Associate Professor, School of Communication and Information, Nanyang Technological University, Singapore, said, “The research findings from India can be used on a global scale. However, institutes in India are focusing on teaching and placement. There should be a next level, which MICORE is doing by pushing for research in the field of communications.”

The institute claims to have already received some positive feedback from well known academicians from across the country as well as from other countries. A research fellow has already been admitted to the institute and pursuing semiotics as her programme.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’