Coca Cola has announced the appointment of MSL Group as their PR agency in the country. The incumbent agency was Perfect Relations.
“Six months ago, we had invited a selection of key communication agencies in India, including our existing agency to bring their best thinking to Coca-Cola. As it turned out, the best idea came from outside our current system. We have decided to take it ahead,” said Kamlesh Kumar Sharma is Director, Corporate Communications for Coca-Cola India and South West Asia, in an official blog.
“As we take a pause in our relationship with Perfect Relations - our current PR Agency on Record, it is with excitement and anticipation that we welcome MSLGroup India into our fold. MSL Group, Publicis and their affiliates already work for us in India and many parts of the world and hence neither of us are strangers to each other. But then, any beginning is a first,” he added.
“It will take us some time to get used to not having the Perfect Relations staff around, arguing passionately, pitching ideas, provoking reactions, challenging our theories and assumptions. But I hope that they continue to keep us on the edge, even if it is from beyond the fence, much the same way as over the last decade,” he said.