Top Story

e4m_logo.png

Home >> Media - Others >> Article

MSL Group bags PR mandate for Coca Cola

01-July-2015
Font Size   16
MSL Group bags PR mandate for Coca Cola

Coca Cola has announced the appointment of MSL Group as their PR agency in the country. The incumbent agency was Perfect Relations.

“Six months ago, we had invited a selection of key communication agencies in India, including our existing agency to bring their best thinking to Coca-Cola. As it turned out, the best idea came from outside our current system. We have decided to take it ahead,” said Kamlesh Kumar Sharma is Director, Corporate Communications for Coca-Cola India and South West Asia, in an official blog.

“As we take a pause in our relationship with Perfect Relations - our current PR Agency on Record, it is with excitement and anticipation that we welcome MSLGroup India into our fold. MSL Group, Publicis and their affiliates already work for us in India and many parts of the world and hence neither of us are strangers to each other. But then, any beginning is a first,” he added.

“It will take us some time to get used to not having the Perfect Relations staff around, arguing passionately, pitching ideas, provoking reactions, challenging our theories and assumptions. But I hope that they continue to keep us on the edge, even if it is from beyond the fence, much the same way as over the last decade,” he said.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India