Top Story


Home >> Media - Others >> Article

MPG grows global network by expanding its presence in the Asia Pacific

Font Size   16
MPG grows global network by expanding its presence in the Asia Pacific

MPG, the global media network of Havas Media, is expanding its presence across the Asia Pacific and will be fully operational across the region from January 1, 2007.

MPG currently operates in three APAC markets – Australia, India and Japan – and from 2007, the media network will also have a presence in all remaining key markets, including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan. With this expansion in the Asia Pacific, MPG solidifies its status as a global media network and will be present in over 100 countries. MPG currently operates in 93 countries worldwide.

Vishnu Mohan, CEO of MPG in Asia Pacific, will lead the expansion and the new network from the MPG regional headquarters in Singapore. Mohan will report to Alfonso Rodés Vilà, global CEO of Havas Media.

Commenting on the network expansion, Mohan said, “It is an exciting time to be a communications agency in Asia Pacific. The media landscape is changing rapidly as the Asian markets develop, but there are still huge opportunities for growth. As a market that has not yet reached maturity, we are also seeing big advancements in technology that impact both clients and agencies. I look forward to growing MPG’s presence and client base in Asia.”

From January 1, 2007 the media operation known as Motivator, a joint venture between Mindshare (GroupM) and Euro RSCG Asia Pacific, will cease to operate. However, the Motivator brand will continue to operate in Australia and India where it is 100 per cent focused on GroupM clients.

Staff and client transitions have been agreed upon. All media clients won by GroupM through the Motivator brand will stay with GroupM, while all clients of the Havas group (EuroRSCG or MPG) will be serviced by MPG.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems