MPG, the global media network of Havas Media, is expanding its presence across the Asia Pacific and will be fully operational across the region from January 1, 2007.
MPG currently operates in three APAC markets – Australia, India and Japan – and from 2007, the media network will also have a presence in all remaining key markets, including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan. With this expansion in the Asia Pacific, MPG solidifies its status as a global media network and will be present in over 100 countries. MPG currently operates in 93 countries worldwide.
Vishnu Mohan, CEO of MPG in Asia Pacific, will lead the expansion and the new network from the MPG regional headquarters in Singapore. Mohan will report to Alfonso Rodés Vilà, global CEO of Havas Media.
Commenting on the network expansion, Mohan said, “It is an exciting time to be a communications agency in Asia Pacific. The media landscape is changing rapidly as the Asian markets develop, but there are still huge opportunities for growth. As a market that has not yet reached maturity, we are also seeing big advancements in technology that impact both clients and agencies. I look forward to growing MPG’s presence and client base in Asia.”
From January 1, 2007 the media operation known as Motivator, a joint venture between Mindshare (GroupM) and Euro RSCG Asia Pacific, will cease to operate. However, the Motivator brand will continue to operate in Australia and India where it is 100 per cent focused on GroupM clients.
Staff and client transitions have been agreed upon. All media clients won by GroupM through the Motivator brand will stay with GroupM, while all clients of the Havas group (EuroRSCG or MPG) will be serviced by MPG.