Top Story


Home >> Media - Others >> Article

MPG grows global network by expanding its presence in the Asia Pacific

Font Size   16
MPG grows global network by expanding its presence in the Asia Pacific

MPG, the global media network of Havas Media, is expanding its presence across the Asia Pacific and will be fully operational across the region from January 1, 2007.

MPG currently operates in three APAC markets – Australia, India and Japan – and from 2007, the media network will also have a presence in all remaining key markets, including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan. With this expansion in the Asia Pacific, MPG solidifies its status as a global media network and will be present in over 100 countries. MPG currently operates in 93 countries worldwide.

Vishnu Mohan, CEO of MPG in Asia Pacific, will lead the expansion and the new network from the MPG regional headquarters in Singapore. Mohan will report to Alfonso Rodés Vilà, global CEO of Havas Media.

Commenting on the network expansion, Mohan said, “It is an exciting time to be a communications agency in Asia Pacific. The media landscape is changing rapidly as the Asian markets develop, but there are still huge opportunities for growth. As a market that has not yet reached maturity, we are also seeing big advancements in technology that impact both clients and agencies. I look forward to growing MPG’s presence and client base in Asia.”

From January 1, 2007 the media operation known as Motivator, a joint venture between Mindshare (GroupM) and Euro RSCG Asia Pacific, will cease to operate. However, the Motivator brand will continue to operate in Australia and India where it is 100 per cent focused on GroupM clients.

Staff and client transitions have been agreed upon. All media clients won by GroupM through the Motivator brand will stay with GroupM, while all clients of the Havas group (EuroRSCG or MPG) will be serviced by MPG.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign