Top Story

e4m_logo.png

Home >> Media - Others >> Article

MPG grows global network by expanding its presence in the Asia Pacific

27-October-2006
Font Size   16
Share
MPG grows global network by expanding its presence in the Asia Pacific

MPG, the global media network of Havas Media, is expanding its presence across the Asia Pacific and will be fully operational across the region from January 1, 2007.

MPG currently operates in three APAC markets – Australia, India and Japan – and from 2007, the media network will also have a presence in all remaining key markets, including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan. With this expansion in the Asia Pacific, MPG solidifies its status as a global media network and will be present in over 100 countries. MPG currently operates in 93 countries worldwide.

Vishnu Mohan, CEO of MPG in Asia Pacific, will lead the expansion and the new network from the MPG regional headquarters in Singapore. Mohan will report to Alfonso Rodés Vilà, global CEO of Havas Media.

Commenting on the network expansion, Mohan said, “It is an exciting time to be a communications agency in Asia Pacific. The media landscape is changing rapidly as the Asian markets develop, but there are still huge opportunities for growth. As a market that has not yet reached maturity, we are also seeing big advancements in technology that impact both clients and agencies. I look forward to growing MPG’s presence and client base in Asia.”

From January 1, 2007 the media operation known as Motivator, a joint venture between Mindshare (GroupM) and Euro RSCG Asia Pacific, will cease to operate. However, the Motivator brand will continue to operate in Australia and India where it is 100 per cent focused on GroupM clients.

Staff and client transitions have been agreed upon. All media clients won by GroupM through the Motivator brand will stay with GroupM, while all clients of the Havas group (EuroRSCG or MPG) will be serviced by MPG.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education