MPG has bagged the 30 crore LG Care Media account. MPG will be responsible for the media planning and buying. An exclusive team will handle the planning from Chennai. MPG won the account based on its strengths in strategic planning. Zenith Media and Carat were the other agencies short-listed for the pitch.
Vijay Singh, Managing Director, LG Care, says, “We chose MPG above the rest because they displayed strategic thinking and strong focus towards our goals. Moreover, our business requires meticulous planning and we believe MPG will satisfy our expectations.”
Speaking on the win, Sandip Tarkas, President, South Asia, MPG, says, “ We are very happy to have won this account and glad that we have put our best foot forward. We feel that our complete package with the right tools, people and processes clinched the business for us.”
LG Care is present in 120 countries and is a leader in North East Asian markets like Korea, China and Japan. It has six factories in Korea spread over 900 acres. Its annual spend on R&D is around Rs 9,000 crore. LG Care has its offices in Chennai and Mumbai.
(The story was first run on the site on Wednesday, February 11, 2004 at 6.15 p.m.)