Top Story

e4m_logo.png

Home >> Media - Others >> Article

MPG bags Rs 10 crore media business of Aditya Birla Group

21-February-2004
Font Size   16
Share
MPG bags Rs 10 crore media business of Aditya Birla Group

Following a pitch made in the month of December, MPG has won the Rs 10-crore media business of the Aditya Birla Group. The pitch involved four leading media agencies, which includes Carat and Madison. After an initial display of credentials, the presentations took off and the decision was arrived at in mid-January.

For the last two years, RK Swamy was handling the media planning and buying operations for the Aditya Birla Group.

Meanwhile, the creative for this group was furnished by VGC (Vyas Gianetti Creative) and the exclusive premiere of the commercial would take place on Star News at 9 PM on Saturday, February 21, 2004. According to the Vyas spokesperson, the 60-second commercial reflects the melting points of eastern and western cultures, setting paradigms that meet exacting international standards to create the unique positioning of the Aditya Birla Group.

The Aditya Birla Group is one of India’s largest business houses. The Group’s operations span 40 companies, straddling 18 countries; to name a few — Thailand, Malaysia, Indonesia, Egypt, Canada, Australia and China. Its revenues are in excess of US$ 6 billion and it has a market capitalization of US$ 5 billion. The company has 72,000 employees and over 700,000 shareholders. The areas that fall under its purview include branded apparels, insurance and asset management, software, telecom, aluminum, carbon black, sponge iron and chemicals.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46