The Motion Picture Association (MPA) has launched an anti-piracy movie trailer in India near the end of its two-month long region-wide anti-piracy enforcement campaign. The trailer is aimed at making Indian moviegoers aware of the laws protecting copyright and encouraging the public to reject pirated movies found online or on DVDs. The MPA represents the interests of major motion picture companies in the global marketplace.
The 30-second Hindi trailer will be dubbed into regional Indian languages of Telugu, Tamil and Malayalam, and will be played at theatres across India. The reach of the trailer will be extended even further when it begins an extensive run on STAR India’s television networks in July.
“The MPA and its member companies are delighted to join forces with Quality Cine Labs and STAR India in fighting movie piracy in India,” said Mike Ellis, Senior VP and Regional Director-Asia-Pacific, MPA.
According to MPA, its operation in the Asia-Pacific region in 2006 investigated more than 30,000 cases of piracy and assisted law enforcement officials in conducting nearly 12,400 raids. The activities resulted in the seizure of more than 35 million illegal optical discs, 50 factory optical disc production lines and 4,482 optical disc burners. There were also initiations of more than 11,000 legal actions.