Others Moser Baer joins hands with Palador Pictures to bring home world cinema

Moser Baer joins hands with Palador Pictures to bring home world cinema

Author | exchange4media Mumbai Bureau | Wednesday, Nov 28,2007 6:30 AM

Moser Baer joins hands with Palador Pictures to bring home world cinema

Palador Pictures, which has bought legal rights to about 1,000 world cinema titles, has tied up with Moser Baer Entertainment to sell and distribute 50 foreign language film titles in DVD format through the latter’s over 2,000 key retail outlets across the country.

Speaking on the tie-up, Gautam Shiknis, Founder and MD, Palador Pictures, said, “This alliance is the beginning of a world cinema movement in India. The tie-up with Moser Baer Entertainment will now allow Indians from across the country to legally own a Bergman or Kurosawa or any of the other masters, and be suitably awed by their art, craft and wizardry over the cinematic medium. I sincerely hope this rejuvenates a cult kind of movement for world cinema and foreign films in smaller cities, in addition to the metros.”

The foreign films being released in DVD include Akira Kurosawa’s masterpieces ‘Seven Samurai’ and ‘Yojimbo’; Andrew Lau and Alan Mak’s ‘Infernal Affairs’ that inspired Martin Scorsese to make the Academy Award winner ‘The Departed’; Wong-Kar Wai’s Cannes award winner ‘In The Mood for Love’; the cult Asian horror film ‘The Eye’ by the Pang Borthers; Ingmar Bergman’s masterpiece ‘Wild Strawberries’; Jim Jarmusch’s ‘Dead Man’ that stars a young Johnny Depp; and the monster movie, the original ‘Godzilla’.

According to Harish Dayani, Chief Executive-Entertainment Business, Moser Baer, “At less than Rs 400, we will bring premium home video titles to Indian consumers through this tie-up with Palador Pictures. At Moser Baer, we are happy of the efforts of a young company like Palador and are enthusiastic about being able to launch a range of premium products. We hope that this alliance with Palador is only the beginning and that we can collaborate with Palador for more than these 50 titles in the future.”

Palador Pictures has invested over $4 million to acquire legal rights to around 1,000 foreign language film titles in its world cinema category.

According to Shiknis, economic prosperity has always preceded trend-setting lifestyle patterns in culture and arts, more so in chaotic but thriving democracies. While Indian ethnocentric culture, language and arts will continue to rule the roost in India, the new globalisation spree of our country actually mandates Indians to be familiar with the best of arts and culture from all over the world. He said, “Palador Pictures, with its core strength in the ability to predict content and market trends in media space, is more than a content aggregator. It is an integrated media enterprise that spans production, content acquisition, programming and distribution in the areas of film, publishing, internet and radio.”

Moser Baer has acquired the rights for close to 10,000 titles in all the popular languages and has already released close to 3,000 of them in the market. This is for the first time that Moser Baer will offer world cinema home videos to Indian consumer through its distribution network all across India, through this alliance with Palador Pictures.

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