Top Story

e4m_logo.png

Home >> Media - Others >> Article

More drama in IPL Season 2, now tournament to be held outside India

23-March-2009
Font Size   16
Share
More drama in IPL Season 2, now tournament to be held outside India

After much speculation, deliberation, even a court case and uncertainties, the second season of the Indian Premier League (IPL) is now headed out of India. Security concerns, with the IPL dates clashing with that of the forthcoming Lok Sabha elections, was the prime reason for the tournament being shifted out of India. South Africa, England and even New Zealand are being considered as the likely destination.

The good news is that there has been no change in the format, dates and timings of the IPL Season 2, with the tournament being held from April 10 to May 24 and between 1600 hrs IST and 2000 hrs IST.

In the meanwhile, the MSM telecast rights deal with BCCI is yet to be clinched. All involved expect clarity on the matter on Monday, March 23. However, the DLF IPL logo continues to be displayed on Max and the promos are running on the channel. The advertiser negotiations with MSM have also not ceased.

The IPL franchises, too, have been busy with their 360-degree campaigns, with special emphasis on on-ground events. However, with the IPL now shifted outside India, these plans are sure to be hit and the fate of these campaigns would be clear in the coming days.

When contacted by exchange4media, Venkat Reddy, Vice-President (Operations), Deccan Chargers, said, “We see this as a good move with additional revenues and an international exposure. We will also be looking for international sponsors. More money will come in and the game will become even more popular. I believe this move is good for cricket.”

Vidur Naik, Marketing Manager, GMR Sports, said, “We will be discussing this development internally to see how it works for us and our sponsors from both awareness perspective and financial and time-based perspective.”

Naik addd, “With the international exposure, we will also be looking at international brands as tournaments as such are also about television viewership and not just people in the stadium, and whether it becomes an additional expenditure or additional revenue remains to be seen.”

The Rajasthan Royals officials were not available for comments at the time of filing the report.

Also read:

MSM & BCCI spat over IPL erupts again over ‘non-terminable’ clause

To give or not to give: The MSM-IPL saga

Earlier report: IPL rights kept oscillating between NDTV & Sony on March 18

Polls, telecast rights spat spell double trouble for IPL Season 2

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends