After much speculation, deliberation, even a court case and uncertainties, the second season of the Indian Premier League (IPL) is now headed out of India. Security concerns, with the IPL dates clashing with that of the forthcoming Lok Sabha elections, was the prime reason for the tournament being shifted out of India. South Africa, England and even New Zealand are being considered as the likely destination.
The good news is that there has been no change in the format, dates and timings of the IPL Season 2, with the tournament being held from April 10 to May 24 and between 1600 hrs IST and 2000 hrs IST.
In the meanwhile, the MSM telecast rights deal with BCCI is yet to be clinched. All involved expect clarity on the matter on Monday, March 23. However, the DLF IPL logo continues to be displayed on Max and the promos are running on the channel. The advertiser negotiations with MSM have also not ceased.
The IPL franchises, too, have been busy with their 360-degree campaigns, with special emphasis on on-ground events. However, with the IPL now shifted outside India, these plans are sure to be hit and the fate of these campaigns would be clear in the coming days.
When contacted by exchange4media, Venkat Reddy, Vice-President (Operations), Deccan Chargers, said, “We see this as a good move with additional revenues and an international exposure. We will also be looking for international sponsors. More money will come in and the game will become even more popular. I believe this move is good for cricket.”
Vidur Naik, Marketing Manager, GMR Sports, said, “We will be discussing this development internally to see how it works for us and our sponsors from both awareness perspective and financial and time-based perspective.”
Naik addd, “With the international exposure, we will also be looking at international brands as tournaments as such are also about television viewership and not just people in the stadium, and whether it becomes an additional expenditure or additional revenue remains to be seen.”
The Rajasthan Royals officials were not available for comments at the time of filing the report.
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