The Narendra Modi-led Government, which has completed 100 days in office, is now gearing up to showcase its achievements via a media campaign. As per media reports, ‘Economic drive with social change’ will be the theme that will be highlighted in the campaign.
It is not known whether any ad agency has been appointed to handle this campaign. It may be recalled that Madison Media was recently in the limelight for handling the entire media mandate for the BJP. Meanwhile, admen Piyush Pandey and Sam Balsara had recently been roped in to handle the creative duties for the Assembly elections later this year in four states – Maharashtra, Haryana, Jharkhand and Jammu & Kashmir.
The four major areas of focus of the media campaign will be – housing for all; infrastructure development, including railways, ports and roads; tourism; and creation of smart cities through public-private funding. Controlling the growing inflation and financial schemes for the underprivileged will also find mention in the media campaign, as per media reports. The Government’s move to clean the river Ganga is also expected to be highlighted.
Modi has also emphasised at various forums about upliftment of the girl child and also providing proper sanitation facilities to girls. The Government’s two key social schemes – ‘Beti bachao, beti padhao’ and ‘Padhe bharat, badhe Bharat’ – are also expected to find mention in the media campaign.