Top Story

e4m_logo.png

Home >> Media - Others >> Article

Modi Govt plans media campaign to showcase achievements

28-August-2014
Font Size   16
Share
Modi Govt plans media campaign to showcase achievements

The Narendra Modi-led Government, which has completed 100 days in office, is now gearing up to showcase its achievements via a media campaign. As per media reports, ‘Economic drive with social change’ will be the theme that will be highlighted in the campaign.

It is not known whether any ad agency has been appointed to handle this campaign. It may be recalled that Madison Media was recently in the limelight for handling the entire media mandate for the BJP. Meanwhile, admen Piyush Pandey and Sam Balsara had recently been roped in to handle the creative duties for the Assembly elections later this year in four states – Maharashtra, Haryana, Jharkhand and Jammu & Kashmir.

The four major areas of focus of the media campaign will be – housing for all; infrastructure development, including railways, ports and roads; tourism; and creation of smart cities through public-private funding. Controlling the growing inflation and financial schemes for the underprivileged will also find mention in the media campaign, as per media reports. The Government’s move to clean the river Ganga is also expected to be highlighted.

Modi has also emphasised at various forums about upliftment of the girl child and also providing proper sanitation facilities to girls. The Government’s two key social schemes – ‘Beti bachao, beti padhao’ and ‘Padhe bharat, badhe Bharat’ – are also expected to find mention in the media campaign.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems