Top Story

e4m_logo.png

Home >> Media - Others >> Article

Mindspace gearing up for Kejian assignment

29-April-2004
Font Size   16
Share
Mindspace gearing up for Kejian assignment

Having bagged the creative duties for Kejian Mobile Phones following a multi-agency pitch, Mindspace is gearing up for the assignment. Vivek Dev Sharma, Associate Director of Mindspace, said, “The assignment promises to be challenging and exciting as the market is already flooded with international brands. After all, any given day, the consumer is exposed to at least two mobile phone ads. ”

The 18-month old agency also recently acquired the creative duties of Godfrey Phillips India (Tea City & BevRage Express), Times of India (TimesJobs, Times Ascent, Times Response, Education Times & Times Classifieds), UNESCO and part of Max New York Life.

With the acquisition of new accounts, the agency has beefed up its team. Among the several people who joined Mindspace recently is Creative Director Sabu Paul, who moves from Contract. Sabu Paul, explaining why he joined Mindspace, said, “It’s hierarchy-free, nimble and unstuffy. Team members at every level get to contribute in everything, and get due credit. This is not something that happens everywhere.”

According to Rituu Memani, Director, “All of our growth comes from our inherent belief in providing integrated communication solutions. This is something everybody promises; but we actually deliver. Just ask our clients. As for the size, what matters is not how big your billings are, but how big your ideas are.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...