Top Story

e4m_logo.png

Home >> Media - Others >> Article

Mindspace gearing up for Kejian assignment

29-April-2004
Font Size   16
Share
Mindspace gearing up for Kejian assignment

Having bagged the creative duties for Kejian Mobile Phones following a multi-agency pitch, Mindspace is gearing up for the assignment. Vivek Dev Sharma, Associate Director of Mindspace, said, “The assignment promises to be challenging and exciting as the market is already flooded with international brands. After all, any given day, the consumer is exposed to at least two mobile phone ads. ”

The 18-month old agency also recently acquired the creative duties of Godfrey Phillips India (Tea City & BevRage Express), Times of India (TimesJobs, Times Ascent, Times Response, Education Times & Times Classifieds), UNESCO and part of Max New York Life.

With the acquisition of new accounts, the agency has beefed up its team. Among the several people who joined Mindspace recently is Creative Director Sabu Paul, who moves from Contract. Sabu Paul, explaining why he joined Mindspace, said, “It’s hierarchy-free, nimble and unstuffy. Team members at every level get to contribute in everything, and get due credit. This is not something that happens everywhere.”

According to Rituu Memani, Director, “All of our growth comes from our inherent belief in providing integrated communication solutions. This is something everybody promises; but we actually deliver. Just ask our clients. As for the size, what matters is not how big your billings are, but how big your ideas are.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship