MindShare, a global media investment management company with billings in excess of $19 billion, was awarded the title of Global Media Agency of the Year for 2004 by Advertising Age magazine. This is the second year in a row that MindShare has bagged this honour.
Advertising Age commented: "In a complex media world, MindShare reassures the biggest multinational marketers that they can be visionary, innovative and connect with consumers." The agency had won $3.4 billion worth of new business during the year globally.
The magazine observed that new business coups alone might have been enough to persuade Advertising Age to hand the award to Mindshare for the second year running, "but the agency's senior staff also exhibited a broad understanding of the industry's evolution into developing markets as well as new areas like branded content."
Said Dominic Proctor, MindShare's Global CEO, "We are incredibly proud to have received this prestigious accolade for the second year in a row. Once again MindShare has enjoyed a magnificent year in terms of new business, innovation, client service and success from around the world."
Alan Rutherford, Unilever's Global Media Director, said, "MindShare is a good strategic thinking company combined with the accountability, efficiency, benchmarking and return on investment that go with managing vast amounts of Unilever's money as our media partners."
In 2004, MindShare was also named Asia Pacific Agency of the Year by Media magazine and UK Agency of the Year by Campaign magazine, both for the second consecutive year.
The MindShare network consists of 87 offices in 63 countries throughout the USA, Latin America, Europe, Middle East and Asia Pacific. MindShare is a member of WPP, one of the world's leading communications services groups.