MindShare Group Singapore was named “Media Agency of the Year 2004” at the Institute of Advertising Singapore’s (IAS) sixth Annual Singapore Advertising Hall of Fame Awards held last week. And its managing director, Manpreet Singh, was named “Advertising Professional of the Year” in recognition of his outstanding achievement. This is the first time a media agency head has been given this prestigious award.
Finalist in 13 categories, MindShare Group received the maximum nominations among all agencies. The Media Agency of the Year award recognises highest levels of consistency in the innovative use of communication channels to produce outstanding advertising and significant results. The judging criteria was based on Creative Product, Business Results, Staff Retention and Training, Client Results and Company Standing.
On Mindshare Group winning the coveted award, Singh said, “We are a solutions driven media agency diversified simultaneously into specialised areas for our clients. We also received the highest number of nominations, which signifies the quality of work, stability of senior management, and trust by clients. The award recognised our overall performance as a committed and renowned media agency ”
On his winning the Agency Professional of the Year award, Singh said that in the past, only agency heads and creative people had received this award. “It is the first time that a media agency head has been given this award, thus opening the door for all media professionals in the market,” he said.
Singh had worked with a leading media group in India before moving to the media department in JWT. Subsequently, he joined the Regional Media Unit of JWT in Hong Kong, where he worked on Asia Pacific clients like Nike, Nortel, Sprint, Shell and Salvatore Ferragamo. In 1996, he joined JWT, Singapore, where he handled media for Motorola (Asia Pacific), Air Lanka (Global), Unilever, Kodak and Citibank. Currently, as MD of MindShare Group in Singapore, he oversees MindShare, Maximize, Motivator and M-Digital.