The Media Magazine Awards in Hong Kong have thrown quite a few reasons for MindShare to be happy about. The MindShare AP network from GroupM was awarded as the Media's Agency of the Year for the second year in succession. Also from India, Rajat Sethi of Wunderman India won the honour of the Agency Head of the Year.
For MindShare, the excitement is double as this is the first time any agency has won the award two years in succession. Also, MindShare had more finalists across the various categories than any other agency. Giving an idea of the mood at the agency, Ashutosh Srivastava, CEO, GroupM, South Asia and India, expresses, “It feels fantastic to win the award twice in a row. This is great recognition for hugely ‘raising of the bar’ in every single market in the Asia Pacific network.”
As to what does he think is working in favour of the agency, he says, “Different strengths across countries, given the varying level of market practices. The common ones are the unmatched depth and width of talent, the passion which our people wear on their sleeve, ability to plan and execute solutions which span all possible consumer contact points, ability to bring in total accountability to marketing support expenditure, through a RoI-based approach – with clearly demonstrable linkage to marketing/business goals and intelligent use of scale in media buying.”
More on the awards front, Chanchal Chakrabarti, currently with MindShare Kuala Lumpur, was awarded Media Planner/Buyer of the Year award. Chakrabarti had worked with the company (then JWT) in Delhi a few years ago and eventually moved to Malaysia, where he’s currently GM of MindShare's Unilever operation. Simon Woodward, who runs GroupM trading in China and MindShare's trading task force for Asia Pacific, was also a deserving finalist.
MindShare Japan was a finalist in Office of the Year. John Steedman, Chairman Asia Pacific for MindShare and Maxus, finished runners up in the Agency Regional Head of the Year category.
Rajat Sethi won the title of Agency Head of the Year from amongst a
formidable list of communication professionals from across Asia-Pacific and
across all Advertising, Media and Direct communication disciplines. The
other finalists were Neil Hardwick, CEO of Publicis China and Woo-Duk Park,
CEO of Publicis Welcomm Korea.
Under Sethi’s leadership, Wunderman India has shown strong business
performance in recent past. Leading brands including Jet Airways, Castrol,
EMC and Space TV entrusted their Direct Marketing responsibilities to
Wunderman India. On the creative front, Wunderman’s has won several awards
during 2004 including Gold at the Indian Marketing Awards for Oracle work
and a finalist position at the International Echo Awards for Airtel work.
Says Sethi, “This award is really a testimony to the outstanding
professionals which make for an unbeatable team at Wunderman India.
Globally, Wunderman has a glorious legacy of being the founders of the
science of Direct Marketing and awards such as this underline our strong
credentials in this arena. Wunderman follows a policy of excellence across
regions and we have had an especially strong showing this year with
Wunderman India winning the title of Agency Head of the Year and Wunderman
Beijing who were runners-up in the category of Below-The-Line Agency of the
Year. Winning this award is an apt culmination to a fantastic year for
Amongst the Indian awards, O&M was also the runner up for ‘Office of the year’ category.