Mindshare Kolkata has bagged the media business of Bengal Shrachi Housing Development Ltd. The incumbent agencies were The Media Edge, Kolkata and Situations. The creative duties continue to be with Rediffusion DY&R Kolkata and Situations.
Confirming this movement, Chirantan Chandran, General Manager, Mindshare Kolkata said, “We got the business due to our strength in strategy planning capabilities not only for media but on overall communication plans, looking at things differently and bringing in a 360-degree approach.”
Bengal Shrachi Housing Development is a joint venture between the West Bengal Housing Board and Shrachi Group, one of the biggest players in the Kolkata real estate market.