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Mindscape ventures into sports management with Maestros; signs on Dhoni as first celebrity

08-July-2008
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Mindscape ventures into sports management with Maestros; signs on Dhoni as first celebrity

Mindscape Group, one of the leading OOH companies, which was started by Pratik Sen and Ranadeb Paul, has diversified into sports and celebrity management with the launch of Mindscapes Maestros. Yudhajit Dutta has joined Sen and Paul in this venture. Mindscape Maestros would be based in Mumbai and would be a one-stop solution for BTL and OOH activities.

The first icon that the company has signed on is Mahender Singh Dhoni. The entire brand that Dhoni endorses currently or would endorse in future would be managed by Mindscape Maestros. Other sportsmen in its fold include Piyush Chwala and Rohit Sharma.

Pratik Sen, CEO, Mindscape Group, said, “The reason for opening this company is that the closest link to OOH was a sports management and celebrity management company. We all felt that unless you expand, you won’t grow.”

Speaking on the occasion, Dhoni said, “I will be an advisor to these three visionaries. We will discuss whatever I have learnt in these four years. Most sports management companies are only restricted to cricket, but we will look to promote other sports as well.”

Regarding future plans, Sen said, “We are looking to develop a property soon and tie up with an entertainment channel. Our plans are also to tie up with Hollywood celebrities.”

Mindscapes Maestros has a staff strength of 42 people working and the company is looking forward to signing up with more celebrities.

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