Minbimbangal, a Chennai-based production house, is looking to sell its Digital Virtual Studio Facility in Chennai. The studio was set up at a cost of nearly Rs 6 crore around three and a half years ago.
"It was in that studio that several successful shows including 'Take it easy', 'Naiyyandi Durbar', Achamillai Achamillai', and our election specials were created. At the height of the IT boom, the studio was set up in the hope of catering to foreign channels and for producing shows for the Internet. The segment hasn't taken off in India as yet, and we are looking to sell the studio now," said Kailasam, Managing Director, Minbimbangal.
Industry sources said that Minbimbangal might be selling off the facility for a much lesser price now, as there are few in South India for such an advanced facility.
The house is working on a new show for Vijay TV titled 'Idhu Oru Kadhal Kathai,' a daily soap for the 8:30 pm slot, which will start airing from the end of March. Minbimbangal produces a host of shows for leading Tamil television channels and was among the first regional producers to break into Hindi Satellite Television in 1999, when it created Chhoti Si Asha for Sony TV. K Balachander, a Director with over 100 films across languages including 'Ek Duuje Ke liye', runs the production house.