An official response from TAM Media Research to the Committee recommendation stated, “TAM Media Research has welcomed the FICCI Report ‘Review of Existing Television Ratings Systems in India’, submitted to MIB on Jan 10, 2011. TAM is jointly owned by Nielsen and Kantar Media Research - the two global independent audience research specialists who operate in 50+ countries worldwide.”
The statement added, “TAM believes that the directions and way forward suggested by the FICCI Report will only take the Indian Media Industry to a newer trajectory of Growth.
“It is very encouraging to see that the approach and ideologies getting reflected in the FICCI Report are the same as what TAM has always believed in – that is helping the industry grow by acting as the central, neutral and technologically advanced Media Research Partner. TAM Media Research is a service that is OF the industry, FOR the industry and BY the industry.
“TAM has already started work towards achieving the peoplemeter sample size proposed by the Committee.
“In fact, the first phase of this exercise is the one that TAM had already announced in July 2010 – covering Rural and the remaining Less Than Class 1 urban India. (Less Than Class 1 means all towns in urban India with a population of Less than 100,000 individuals). To this end, TAM is consulting with all the stakeholders of the TV Ratings process.
“Like in the last 12 years, TAM looks forward to working even more closely with the Government and the various user segments of the industry in taking Indian TV Broadcast to newer heights.”
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