Top Story

e4m_logo.png

Home >> Media - Others >> Article

MIB's TRP Committee Report: TAM Media Research dubs as

11-January-2011
Font Size   16
Share
MIB's TRP Committee Report: TAM Media Research dubs as

An official response from TAM Media Research to the Committee recommendation stated, “TAM Media Research has welcomed the FICCI Report ‘Review of Existing Television Ratings Systems in India’, submitted to MIB on Jan 10, 2011. TAM is jointly owned by Nielsen and Kantar Media Research - the two global independent audience research specialists who operate in 50+ countries worldwide.”

The statement added, “TAM believes that the directions and way forward suggested by the FICCI Report will only take the Indian Media Industry to a newer trajectory of Growth.

“It is very encouraging to see that the approach and ideologies getting reflected in the FICCI Report are the same as what TAM has always believed in – that is helping the industry grow by acting as the central, neutral and technologically advanced Media Research Partner. TAM Media Research is a service that is OF the industry, FOR the industry and BY the industry.

“TAM has already started work towards achieving the peoplemeter sample size proposed by the Committee.

“In fact, the first phase of this exercise is the one that TAM had already announced in July 2010 – covering Rural and the remaining Less Than Class 1 urban India. (Less Than Class 1 means all towns in urban India with a population of Less than 100,000 individuals). To this end, TAM is consulting with all the stakeholders of the TV Ratings process.

“Like in the last 12 years, TAM looks forward to working even more closely with the Government and the various user segments of the industry in taking Indian TV Broadcast to newer heights.”
 

See Also

MIB's TRP Committee Report: IBF reacts positively

MIB's TRP Committee Report: Advertisers & agencies should pay for research

MIB's TRP Committee Report: Recommendations may impact TAM Media Research

MIB's TRP Committee Report: 15 recommendations stated

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...