Top Story

e4m_logo.png

Home >> Media - Others >> Article

MIB's TRP Committee Report: TAM Media Research dubs as

11-January-2011
Font Size   16
Share
MIB's TRP Committee Report: TAM Media Research dubs as

An official response from TAM Media Research to the Committee recommendation stated, “TAM Media Research has welcomed the FICCI Report ‘Review of Existing Television Ratings Systems in India’, submitted to MIB on Jan 10, 2011. TAM is jointly owned by Nielsen and Kantar Media Research - the two global independent audience research specialists who operate in 50+ countries worldwide.”

The statement added, “TAM believes that the directions and way forward suggested by the FICCI Report will only take the Indian Media Industry to a newer trajectory of Growth.

“It is very encouraging to see that the approach and ideologies getting reflected in the FICCI Report are the same as what TAM has always believed in – that is helping the industry grow by acting as the central, neutral and technologically advanced Media Research Partner. TAM Media Research is a service that is OF the industry, FOR the industry and BY the industry.

“TAM has already started work towards achieving the peoplemeter sample size proposed by the Committee.

“In fact, the first phase of this exercise is the one that TAM had already announced in July 2010 – covering Rural and the remaining Less Than Class 1 urban India. (Less Than Class 1 means all towns in urban India with a population of Less than 100,000 individuals). To this end, TAM is consulting with all the stakeholders of the TV Ratings process.

“Like in the last 12 years, TAM looks forward to working even more closely with the Government and the various user segments of the industry in taking Indian TV Broadcast to newer heights.”
 

See Also

MIB's TRP Committee Report: IBF reacts positively

MIB's TRP Committee Report: Advertisers & agencies should pay for research

MIB's TRP Committee Report: Recommendations may impact TAM Media Research

MIB's TRP Committee Report: 15 recommendations stated

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean