The Ministry of Information & Broadcasting (MIB) has issued a notice as per which multiplex owners shall now have to screen anti-piracy clip to educate consumers about the ill effects of piracy. The clippings have been prepared by the Federation of Indian Chambers of Commerce and Industry (FICCI). The Ministry has issued such notices under Section 12(4) of the Cinematographic Act, upon the request made by FICCI, as per which the multiplex owners are obliged to screen the videos, contravention of which may have implications of the license issued to multiplex owners.
During a recent conference held by FICCI-IPR Division in Mumbai under the aegis of FICCI-MHRD-Anti-Piracy Coordination Cell, it was highlighted that cineplexes were majorly used as a platform for piracy. The unscrupulous elements often indulged in the act of piracy by camcording/ recording the films through various technological means in cineplexes while these were being shown. Later, such films find their way on the Internet and flood the market through pirated CDs.
As piracy is not only affecting the film producers, but the government too faces loss in revenues by way of non-payment of taxes. As per the latest statistical data of 2010 given by India Entertainment Media Outlook 2011, the loss that piracy has caused to the entertainment industry stands at Rs 5.2 billion.