Mediaturf is gearing up for the next level of operations in the Internet domain and, in the process, has added quite a few names to its roster. V Ramani, President, Mediaturf believes that this, combined with the strategic alliances that the agency is in the process of finalising and the technology it has, Mediaturf is in the right direction to ride the next wave of online communication.
Presenting a larger picture, Ramani said, “The first wave is clearly over in the domain and it is time to prepare for the next level and Mediaturf is gearing for that. This is just one of the first announcements that you are hearing from us. There is much happening at the agency at all levels.”
Ramani divulged that in addition to adding more expertise, the agency was also in the process of entering into various strategic alliances. “There is something that we should be able to announce by the next week itself. The idea is to forge mutually beneficial partnerships and be able to offer much more to our clients and the industry.”
Amongst the new people who have come on board, the appointments have largely been made in the Mumbai operations. Jayesh Soni comes from Mudra communications and has joined as the Creative Group Head in Mumbai. Jeslin George has joined as the Creative Group head Mumbai. Prior to this he was with Satyam Ltd. Anamika George from Triton Communications has joined as Copywriter, Creative. Rajiv Jadhav has joined as Senior Manager, Client Consulting in Mumbai. He comes from Bates Enterprise. The final name in this first lot is Garima Aggarwal from Euro RSCG, who has joined as Assistant Manager, Client Consulting.
Speaking more on this, Ramani said, “You can have the best technology in the world, but you need the right people to use it. The team that has joined us are some of the best names in the business and I’m sure will prove to be great assets.”
Adding more on the count of the technology that the agency has, Ramani said, “The DC 5.1 platform is inarguably certified by the best in the world. There are over 31 advanced ways in which it connects markets to consumers and assists them in not just identifying the relevant target and hence creating relevant messages. It includes the likes of simple engagement activities allowing exposure with consumers and fine tuned geo-targeting. Only a handful in the world, have access to this. While this forms an excellent backbone, it has to be coupled with right talent to handle it and that powered with alliances, I think we are on the right path of growth.”