Following a multi-agency pitch, Mediaedge: cia has bagged the media duties of HDFC Standard Life Insurance. The company had recently awarded the creative duties to Dentsu Marcom. The media account is in the region of Rs 12 crore. The other agencies in the fray were Starcom, Lodestar and Insight.
The account is operational in Mediaedge: cia's custody since April 1, 2005. Shubha George, MD, Mediaedge:cia says, "We are delighted to partner HDFC Standard Life Insurance. Mediaedge:cia's unique 'Navigator' operating system that helps provide business-led media and marketing solutions enabled us to showcase solutions that went beyond conventional media."
Sanjay Tripathy, Head, Marketing, HDFC Standard Life Insurance, adds, "We were happy with the manner in which Mediaedge: cia approached our business and suggested media solutions for differentiation in the market."