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Media Planning Group beefs up Delhi, Mumbai operations

11-August-2005
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Media Planning Group beefs up Delhi, Mumbai operations

Havas’ media buying arm, Media Planning Group (MPG) has made some senior level additions to its Mumbai and Delhi operations. The newcomers include Jyoti Bansal, who will head MPG Mumbai. Satish Murthy and Sudarshan Banerjee will be at the helm of affairs at the Delhi office, with Murthy coming in as AVP, while Banerjee will be Media Director, Planning.

Speaking on the new appointments, Jeffrey Crasto, President, MPG, said, “We have been scouting for the right talent for the past few months. Now with Jyoti in Mumbai and Satish and Sudarshan in Delhi, we have a major part of our core team in place. There are a few more key people who we are in talks with and who should be on board in the next few weeks.”

Bansal is currently designated as Vice-President, Mumbai. She brings with her 10 years of experience in the media industry spanning clients in Mumbai, Delhi, Chennai. “Jyoti’s experience across categories and brands will help us bring better insight in our operations and hence deliver better services to our clients,” Crasto said.

Bansal, who was earlier with MediaCom, has worked on accounts like HLL, J&J, Marico, Medimix, Maruti, Bajaj, Sony and MTV. She was a part of the team which was the only media entry from India to make it to the final shortlist on the Cannes 2005 Media Lions.

Murthy started his career in O&M in 1989 and has worked in agencies like Madison, Saatchi & Saatchi, Enterprise Nexus, TBWA Anthem and Mudra. “He comes with an experience of working on clients as diverse a clientele as Cadbury, P&G, Coca Cola, BPL, Hyundai, Raymond, LIC, Nivea, Singapore Tourism – again bringing a very well rounded experience to the table,” Crasto said about Murthy.

Banerjee has previously worked with Mediacom and Zenith Media. His, too, has considerable experience with key FMCG brands across markets. Throwing more light on him, Crasto said, “Sudarshan brings in an international exposure and has worked across advertising disciplines – copywriting, servicing, account planning and media planning – which really makes him quite an expert.”

Banerjee has worked on ITC, British American Tobacco, P&G, GSK, Coca Cola, Lafarge, Reckitt Benckiser, as well as other Indian national and regional brands.

“MPG is headed in the right direction and with all these experts coming on board further shows that the agency is attracting right talent. With these new members, we can do a lot more for all our clients,” pointed out Crasto.

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