The International Data Group (IDG) is bringing together a panel of experts from technology marketing, and advertising and communication domains, in a three-city technology symposium – a series branded ‘MERIT’ (Media in the Era of IT). The series kicks off in Bangalore from May 23, 2006, and will travel to Mumbai (May 24) and New Delhi (May 26) subsequently.
The events would be in the format of a panel discussion, and the Bangalore event will focus on the theme ‘Does advertising in niche media work better than mass media?’ The series is an IDG property conceived by IDG India, and the group looks at the event as a means of focusing on the needs of its stakeholders.
Elaborating on the symposium, N Bringi Dev, President and MD, IDG Media, said, “MERIT was conceived as a contribution from IDG to its stakeholders. We’re looking at getting people together to understand and discuss what they need. We need to create awareness of technology marketing, and this is one subset of marketing in which we believe there is scope for more attention.”
Panelists at the Bangalore leg include Ramanujam Sridhar, CEO, Brand-Comm; Unnikrishnan KP, Director Marketing, Sun Microsystems; Shekhar Deshpande, Strategic Planning Director, JWT; Malvika Harita, Executive VP, Saatchi & Saatchi; and Mukund Ramaratnam, Director Marketing, AMD.
The symposium is intended to enable Indian tech marketers get valuable insights into global trends. Over 150 top marketing executives from technology companies and advertising agencies will attend the symposium scheduled to be held in the three metros.
Ashutosh Khanna, COO, Grey Worldwide; Sharad Srivastava, Director Sales (South Asia & India), Western Digital; Vishnu Mohan, CEO – Asia Pacific, MPG; Ishan Raina, CEO, Euro RSCG (India & Middle East); MG Parameswaran, ED, FCB Ulka; Moninder Jain, Director - South Asia, Logitech; and Sunanda Ambardar Chak, Director Marketing,
India & SAARC, CA, are among the panelists in the other two cities.
Besides eminent Indian speakers from IT companies and communication agencies, Patrick J McGovern, IDG’s Founder and Chairman; and David Hill, President and CEO of IDG International Publishing Services, will also address the audience at all three cities. Anurag Batra, Editor-in-chief and Publisher of the exchange4media group of publications will moderate the panels.
The event will be telecast on NDTV Profit at a later date.