Shrivathsa Iyengar, the erstwhile Media Group Head of Media Edge (the media arm of Rediffusion DY&R), is now officially with Carat. His designation at Carat is Associate Business Director. Iyengar was with Media Edge for two years and has dealt with clients such as Tata and Colgate Palmolive. At Carat, he reports to Pratibha Vinayak (better known as Pat in media circles) but last minute details such as accounts he would handle remain undecided. Prior to his stint at Media Edge, Rediffusion DY&R, he was Media Supervisor at Interface Communications, FCB Ulka.
Iyengar states, “I have spent around 2 years and a month at Media Edge, Rediffusion DY&R and it was an extremely rewarding experience. The work atmosphere was extremely congenial. I was reporting to people who were supportive of my efforts and dealing with some great clients who appreciated good work. I would say that my time at Media Edge has been a learning experience in more ways than one. But every good stint has to end and you have to explore new and better options. This is why I have found my space at Carat. I am sure that my experience at Carat would be just as rewarding as my previous workplace. I am looking forward to some challenging work since the agency handles many reputed clients.”
Rediffusion’s media arm seems to be seeing a lot many changes lately. The last departure from Media Edge was that of Prasanth Kumar (erstwhile Group Head, Media Buying, Media Edge) who has now joined Universal McCann as Associate Media Director. Kumar was with Media Edge for around 5 years and was responsible for television buying for clients such as Parle, Colgate Palmolive, Tata and Rasna.