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Media and market research firm Arbitron sets up shop in India

06-January-2009
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Media and market research firm Arbitron sets up shop in India

Arbitron, an international media and market research firm serving the media – radio, television, cable, online radio, advertisers and advertising agencies – in the US and Europe for the last 60 years, has set up its fully-owned subsidiary, Arbitron India, in Kochi. The centre was formally inaugurated on January 5, 2009, by Steve Morris, Chairman, President and CEO, Arbitron Inc, at Tejomaya, L&T's new IT Park located inside Infopark in Kochi.

According to a company release, the Kochi centre had been set up as a world class facility for software engineering, R&D and product development to support Arbitron’s vision to serve the media and market research industry worldwide. Arbitron India will also play a key role in the development of technology and providing operational support for the implementation of research firm’s flagship service, Portable People Meter (PPM), and other products, which are being installed throughout the US and other countries.

Arbitron has chosen India to enable implementation of its strategic worldwide initiatives, and Kochi, with its serene environment, is fast emerging as an important IT destination, attracting talent pool across India and abroad.

Following the setting up of its back office in Kochi, the company is believed to be recruiting the best and the brightest talent available around the world, who would have the opportunity to work on the latest cutting edge technologies, product innovation, media, mobile, telecom R&D, media and market research, statistics and analytics.

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