Top Story

e4m_logo.png

Home >> Media - Others >> Article

Media Agencies cancel TAM subscription with BARC commencement date on the horizon

09-March-2015
Font Size   16
Share
Media Agencies cancel TAM subscription with BARC commencement date on the horizon

After advisories sent by AAAI (Advertising Agencies Association of India) IBF (the Indian Broadcasting Foundation )to their members to subscribe to BARC and urging them to ‘ review and close off their existing arrangements.’ Media agencies have now taken the next step forward by writing to TAM to cancel their subscription, as the commencement date for the new measurement system BARC is on the horizon. (Industry sources indicate that BARC is slated to commence in the second week of April. )

The cancellation of subscription would be effective from 31st March 2015.


Highly placed industry sources indicate that four of the top media agencies have already written to TAM to cancel subscription.

Sources also indicate that with BARC ‘s commencement  now just around the corner a large number of channels have started cancelling their subscription of TAM as it is not lucrative to subscribe to two measurement systems .

BARC is a joint industry body bringing together broadcasters, advertising agencies and advertisers through their apex bodies – the Indian Broadcasting Foundation (IBF), AAAI and Indian Society of Advertisers (ISA) – to set up a more credible and robust TV audience measurement system.
 

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education