MEC has named James Hier as CEO of MEC Australia and New Zealand. The announcement was made by Peter Vogel, who steps up to a regional role for the agency.
Speaking on the appointment, Peter Vogel said, “MEC is a brilliant agency with an incredibly strong and successful management team. James brings valuable strategic and digital experience as well as robust management experience to the role and so was absolutely the best person to succeed me. With James at the helm, I’m confident that MEC will continue to thrive, grow and innovate, delivering on our ambition to be out client’s most valued business partner.”
James Hier said, “I am thrilled to take on this role and thank Peter for his confidence and guidance. It’s an exciting time for MEC in Australia and New Zealand. We have excellent talent and a focused business strategy in the areas of data management, content development and tech innovation. Our capabilities to develop personalised customer engagement on mass will help our clients grow their brands and businesses.”
Since Vogel and Hier joined MEC in Australia five and a half years ago the agency has doubled in size, with notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany. The agency has also excelled in talent initiatives including in earlier this year becoming the first agency within GroupM to implement the ‘Floor is closed’ programme.