Top Story

e4m_logo.png

Home >> Media - Others >> Article

MEC appoints James Hier as CEO

14-July-2015
Font Size   16
MEC appoints James Hier as CEO

MEC has named James Hier as CEO of MEC Australia and New Zealand. The announcement was made by Peter Vogel, who steps up to a regional role for the agency.

Speaking on the appointment, Peter Vogel said, “MEC is a brilliant agency with an incredibly strong and successful management team. James brings valuable strategic and digital experience as well as robust management experience to the role and so was absolutely the best person to succeed me.  With James at the helm, I’m confident that MEC will continue to thrive, grow and innovate, delivering on our ambition to be out client’s most valued business partner.”

James Hier said, “I am thrilled to take on this role and thank Peter for his confidence and guidance. It’s an exciting time for MEC in Australia and New Zealand.  We have excellent talent and a focused business strategy in the areas of data management, content development and tech innovation. Our capabilities to develop personalised customer engagement on mass will help our clients grow their brands and businesses.”

Since Vogel and Hier joined MEC in Australia five and a half years ago the agency has doubled in size, with notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany. The agency has also excelled in talent initiatives including in earlier this year becoming the first agency within GroupM to implement the ‘Floor is closed’ programme.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.