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Maxus pips Carat to scoop Dr Batra’s Positive Health

13-July-2004
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Maxus pips Carat to scoop Dr Batra’s Positive Health

In a two-way pitch between Carat and Maxus, the later has bagged the Rs 13-15-crore media business of Batra Health Clinics. The hunt for a media AOR is a natural culmination of Batra’s foray into the map, and the rampant commercials that are now hitting the tube on a regular basis. The agencies were informed of the development yesterday, and Maxus was chosen on account of its ‘innovative approach and strategic direction.’ With Maxus at the helm of things, the company is sure to enhance its decibel level in the market.

Dr Batra’s Positive Health Clinic is a brainchild of an internationally acclaimed homeopath, Dr Mukesh Batra. Positive Health Clinic was launched in 1982, in Mumbai, and was subsequently converted into a limited company with a chain of 20 clinics in 12 cities. The clinic has plans to extend the chain by opening more outlets.

The company has 90 qualified physicians and serves six lakh patients a year through its chain of clinics as also its online consultation service. The clinic offers online consultancy to a large number of patients from 74 countries. All the clinics and branches are networked on real-time basis and the company maintains a customised patient database, which can be accessed from any of the clinics.

Wholistic Remedies, a Rs 10-crore group outfit, enjoying a technical collaboration with Bioforce of Switzerland, produces homoeopathic medicines. DBPHCL service package includes consultation and treatment largely through Wholistic Remedies medicines. Dr Batra is on record saying that the market for homoeopathic products and services in the country is worth around Rs 630 crore and it is growing at an annual rate of 25 per cent.

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