Maxus has just completed a great year, notching up close to 50 per cent growth in 2005. And the agency has had a sweet start to 2006, winning the confectionery major Perfetti van Melle’s media account in a multi-agency pitch. As for 2006, it strongly believes it is within striking distance of becoming India’s second biggest standalone agency after Mindshare.
Several blue chip businesses which Maxus won in recent times including Britannia, Titan, Walt Disney, GE, IDBI, AMD, coupled with existing clients such as Hutch, Hero Honda, Tata Motors, Dabur, Seagram, VIP, Pidilite, Himalaya, etc., have ensured that this GroupM company has lived up to its role of being the growth engine of India’s biggest media agency group. Another fact worth noting is that Maxus hasn’t lost any significant business in the recent past.
Commented CVL Srinivas, CEO, Maxus Asia Pacific, “Maxus focuses on just about 25 clients and gives them the unique combination of scale and clout that comes from the GroupM backing, coupled with focus and customized inputs that our dedicated business teams provide.”
On the strength of its recent growth, Maxus believes it is within striking distance of becoming India’s second biggest standalone agency after Mindshare. “Our estimates show that we are poised to become India’s second biggest standalone agency after Mindshare given our strong performance and the way we are structured to handle diverse client needs. However, it isn’t size that we are bothered about, but would like to be known for a solid media product, good client service and above all, as a happy, friendly bunch of guys who enjoy what they are doing,” Srinivas said.
Perfetti van Melle is one of India’s most respected marketers with brands such as Alpenliebe, Mentos, Chlormint and HappyDent, called for a media pitch in October 2005.
Confirming the win by Maxus, Sameer Suneja, Head-Marketing, Perfetti van Melle, said, “We chose Maxus as we feel at this stage of our business it is the agency that is best suited to partner us. Maxus demonstrated a holistic approach to communication planning which we want to take forward. We are eagerly looking forward to a fresh, new perspective to our media product.“
Debraj Tripathy, General Manager, Maxus Delhi, who led the pitch, said, “My team and I look forward to exciting times on this account. We have quite a few interesting ideas in store.”