Top Story


Home >> Media - Others >> Article

Maxus clarifies it did not pitch for Tata Chem account

Font Size   16
Maxus clarifies it did not pitch for Tata Chem account

With reference to the exchange4media report 'Madison gets Rs 15-cr Tata Chemicals account too' (April 4, 2005), Maxus officials have pointed out that though they were invited for the pitch, they did not participate in it owing to the non-viability of the commercial terms.

Said CVL Srinivas, MD, Maxus, "The commercial terms were not viable and so we decided to not go ahead with the pitch at all."

Given these developments the agencies in the fray for the pitch included Madison, Lodestar and Starcom. The incumbent TME also did not fight for the business.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...