Top Story

e4m_logo.png

Home >> Media - Others >> Article

Maxus clarifies it did not pitch for Tata Chem account

08-April-2005
Font Size   16
Share
Maxus clarifies it did not pitch for Tata Chem account

With reference to the exchange4media report 'Madison gets Rs 15-cr Tata Chemicals account too' (April 4, 2005), Maxus officials have pointed out that though they were invited for the pitch, they did not participate in it owing to the non-viability of the commercial terms.

Said CVL Srinivas, MD, Maxus, "The commercial terms were not viable and so we decided to not go ahead with the pitch at all."

Given these developments the agencies in the fray for the pitch included Madison, Lodestar and Starcom. The incumbent TME also did not fight for the business.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group