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Maxus appoints Sandeep Pandey as APAC effectiveness head

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Maxus appoints Sandeep Pandey as APAC effectiveness head

Ajit Varghese, Regional CEO Maxus Asia-Pacific, has announced the joining of Sandeep Pandey as Maxus APAC effectiveness head. This is a new position for Maxus in APAC and is in line with the increased focus of Maxus in the data Services and analytics space. Pandey joined Maxus in the last quarter of 2014 and is now part of Maxus regional management team.

He is based out of India (Delhi Office) and in his new role, he will responsible for building the Maxus data and analytics capability in the APAC region. In addition he would be responsible for conceptualising, designing and managing the delivery of advanced data-integration, dashboarding and visualisation solutions for clients.

Pandey is an experienced strategy consultant with a demonstrated track record of driving business growth for leading clients from industries as diverse as FMCG, automotive, telecom, retail, insurance, banking, brewery, and media, among others. He have led high-end client assignments in marketing and advertising strategy and analytics at some of the leading Fortune 100 companies as well as startups, with a focus on helping the C-Suite drive business growth and revenue. Besides his work in core analytics, he has been helping clients drive growth through the new age channels by building adaptive frameworks for marketing investments and developing POE strategies to improve brand performance. He has helped clients streamline big data using proprietary and custom-built systems to draw actionable business insights using digital analytics and adaptive planning.

Commenting on his appointment, Pandey said, “I have worked with GroupM for almost 10 years and really like the space we have captured in data and analytics. I am very impressed by the Maxus brand. In my new role I am excited about working with teams across markets to strengthen our Effectiveness (Data and Analytics) practice for our clients. This role gives me the opportunity to work across a wide spectrum of clients, cultures and markets and this is what I look for in my job. Maxus's hunger to grow with Effectiveness at its center would help me drive this practice for clients everyday. I am extremely happy and thrilled with this responsibility and hope to make a significant difference to the Maxus offering”.

In announcing Pandey’s appointment, Ajit Varghese, CEO, Maxus Asia Pacific, states “In all the years that I have known Sandeep, he is an experienced professional, a keen practitioner in the data and analytics space and extremely focussed on client delight. He is already made a huge difference to the Maxus team and product in the few months he has been here. Our focus now will be improving our ability in the integration of big data, social space and brand analytics so that we can connect data with actions and business”.

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