Synapse 2005, an annual two-day marketing seminar of the Indian Institute of Management, Kozhikode (IIMK) commences from July 23 at the institute’s campus in Kozhikode, Kerala. This seminar will present a platform for top marketing gurus in the country to share their experiences with their industry peers as also MBA students, who aspire to become socially aware and technically skilled managers and entrepreneurs.
The theme of the seminar is ‘The Brand New World: Local Competencies, Global Challenges’. There is a unique challenge facing the marketing fraternity today – a marketplace where the consumer is internationally aware while retaining his/her local identity. It is now increasingly necessary for brand managers to stay sensitive to the needs of the community and still maintain the brand’s international appeal.
The speakers at the event include celebrated names in the marketing and branding fraternity – R Balakrishnan, National Creative Director, Lowe; Harish Bijoor, CEO, Harish Bijoor Consults Inc; Sandeep Budhiraja, Associate Director, AC Nielsen ORG-Marg; Hemant Mallik, VP (Foods) Marketing, ITC; Prof Atul Tandon, Director, MICA; and Gibson Vedamani, CEO, Retailers Association of India.
The topics that will be covered include making of cult brands, Indian footprints, global sands branding efficacy in emerging markets, challenges in rural marketing, the changing face of retail B2B branding and understanding the mind of the Indian consumer.
The aim of Synapse 2005 is to demystify the jargon, to pierce the veil of buzzwords that surrounds and screens marketing knowledge today, and often hinders the true learning that comes from experience.
The seminar will offer an experience that will cover marketing across the whole spectrum, from the creativity behind advertising to the nitty-gritty of retail.
A business case contest based on a live social marketing situation featuring former Olympian PT Usha’s athletics training academy, U.S.H.A. (Usha School of Athletics), is one of the highlights of the event. The U.S.H.A project aims to take talented but economically disadvantaged children from the hinterlands, and groom them into world-class, indeed world-beating, athletes.
Participation is open to MBA students from all management institutes across the nation, industry delegates, entrepreneurs and professionals for a better understanding of how branding works today, and how to deploy the various tools that form a marketer’s arsenal.
With exchange4media as its online media partner, the seminar is supported by CII, ITC being its platinum sponsor. The event is organised by MPower, the marketing interest group at IIMK.