Madura Garments, a division of Aditya Birla Nuvo Ltd that deals in branded apparel, has won the Clothing Manufacturers Association of India (CMAI) Awards for excellence in apparels in three categories – ‘Most Admired Company of the Year’, ‘Best Clothing Company-Domestic’ and ‘Best Advertising Campaign of the Year’ for its brand Louis Philippe.
Vikram Rao, Business Director-Textiles and Apparels, Aditya Birla Nuvo, said, “I am delighted that we have been recognised by CMAI for excellence in apparels in the three categories. At Madura Garments, quality and craftsmanship has been our core strengths and we continue to invest, develop and better the benchmarks that we set for ourselves.”
For the awards, CMAI had tied up with global management-consulting firm Technopak to provide knowledge support and market research, to recognise the best in the apparel industry.
The jury comprised some eminent names from the industry like Anil Biyani, Govind Srikhande, Meher Castilino, Hirji Nagarwalla, Falguni Zaveri, Krishna Mehta, Anita Dongre and CK Nair.
Madura Garments has earlier received several awards, and in 2006, it received the CMAI Awards in five categories including ‘Most Admired Company of the Year’, ‘Clothing Company of the Year-Domestic’, ‘Best Men’s Wear Brand in Formals’ for its brand Louis Philippe, ‘Best Women’s Wear Brand in Western Wear’ for its brand Allen Solly, and ‘Supply Chain Management of the Year’ awards.