Madison Media is ending the year on a high. The agency has bagged the media AOR business of the Jagran Group. The size of the account is estimated to be Rs 10 crore. Recently, the Jagran Group has been in the news following the disclosure that Ireland’s Independent News and Media is set to acquire a 26 per cent stake in it.
Sam Balsara, Chairman & MD, Madison Communications, is delighted at the win. “We are extremely happy to add the premier Jagran Group to our roster of blue chip clients,” he said. Added Basabdutta Chowdhuri, General Manager, Madison Media-Delhi, “Our experience with the Jagran Group as a media partner has been great so far. We now look forward to contributing to their success.’’
Shailesh Gupta, Director-Marketing, Jagran Group, said, “We are quite sure that our association with Madison will be fruitful for our group in the present media scenario prevailing in India.” Basant Rathore, General Manager, Brand & Strategic Planning, Jagran Group, echoed similar thoughts. “Madison Media’s credentials are impeccable and we chose them because we believe that they are well suited to help us meet the challenges that lie ahead,” he commented.
As is known, Dainik Jagran is the most widely read publication in India with 164 lakh readers. The group is also planning to launch a news channel in early 2005.
In the last 18 months, Madison Media has bagged AOR businesses like Asian Paints, Cabdury’s, Hyundai, Marico, Airtel, McDonald’s and Tata AIG.