Top Story

e4m_logo.png

Home >> Media - Others >> Article

Madison Media bags Jagran Group’s Rs 10 crore media AOR

31-December-2004
Font Size   16
Madison Media bags Jagran Group’s Rs 10 crore media AOR

Madison Media is ending the year on a high. The agency has bagged the media AOR business of the Jagran Group. The size of the account is estimated to be Rs 10 crore. Recently, the Jagran Group has been in the news following the disclosure that Ireland’s Independent News and Media is set to acquire a 26 per cent stake in it.

Sam Balsara, Chairman & MD, Madison Communications, is delighted at the win. “We are extremely happy to add the premier Jagran Group to our roster of blue chip clients,” he said. Added Basabdutta Chowdhuri, General Manager, Madison Media-Delhi, “Our experience with the Jagran Group as a media partner has been great so far. We now look forward to contributing to their success.’’

Shailesh Gupta, Director-Marketing, Jagran Group, said, “We are quite sure that our association with Madison will be fruitful for our group in the present media scenario prevailing in India.” Basant Rathore, General Manager, Brand & Strategic Planning, Jagran Group, echoed similar thoughts. “Madison Media’s credentials are impeccable and we chose them because we believe that they are well suited to help us meet the challenges that lie ahead,” he commented.

As is known, Dainik Jagran is the most widely read publication in India with 164 lakh readers. The group is also planning to launch a news channel in early 2005.

In the last 18 months, Madison Media has bagged AOR businesses like Asian Paints, Cabdury’s, Hyundai, Marico, Airtel, McDonald’s and Tata AIG.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...